# Chong'ai Yueding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chong-ai-yueding

- Industry: Internet
- Headquarters: Shanghai, China
- Total disclosed funding: $0.2M
- Latest round: Angel (Jan 22, 2015)
- Investors on record: 1

## About

Established in 2014 and based in Shanghai, China, Chong'ai Yueding is a company that has evolved from a B2C dog trading platform to a comprehensive pet industry service provider. The core team consists of members from diverse backgrounds such as 4A advertising and fashion groups, and has established partnerships with over 300 upstream kennels and 150 downstream wholesalers. In February 2016, the company closed a round of angel+ funding.

The company offers a wide range of pet-related products and services. The company operates over 40 WeChat public accounts with 3 million followers and produces 5 original short video series with over 100 million views online. Their products include pet food, snacks, cleaning supplies, and medical supplies, with more than 500 SKUs available. The company also provides services in pet training, live pet trading, and knowledge payment, aiming to offer a one-stop scientific solution for pet owners.

The company generates revenue by selling pet products and providing services such as pet training and live pet trading. It also earns income through e-commerce, shopping guidance, and advertising.

The company plans to use the funds from its Pre-A round of financing to operate pet social traffic, incubate internet celebrity IPs, and provide non-standardized service tools for small and medium-sized businesses (SMBs).

## Funding rounds

- Angel, Jan 22, 2015, $0.2M — Beijing Dark Horse Exhibition Cci Capital

## Investors

- Beijing Dark Horse Exhibition Cci Capital (https://capitalatlas.ai/funds/beijing-dark-horse-exhibition-cci-capital) — Angel