# Choco CRM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/choco-crm

- Industry: Software
- Headquarters: Bangkok, Thailand
- Website: www.chococrm.com
- Total disclosed funding: $11M
- Latest round: Series C (Oct 25, 2022)
- Investors on record: 7

## About

Based in Thailand, and founded in 2015 by Rattapon Sirichumphan, Sirasit Suriyapattanapong, Teerawat Puengsujarit, Choco Card Enterprise Co., Ltd., trading under the name Choco CRM, operates as a software company that provides professional CRM & POS solutions for business. In October 2022, Choco CRM raised USD 8 million in series C funding led by TechMatrix Corporation, with participation from InnoSpace Venture Capital. 

Choco CRM is a developer of a customer relationship management platform aimed at increasing customer loyalty and acquiring new targeted customers. The platform of the company provides tools such as personalized rewards and promotions, loyalty cards, customer analytics, and card reader systems to help businesses retain customers. The company specializes in CRM (customer relationship management) and digital marketing (digital marketing), as well as the development of a platform (platform) to assist our customers' businesses in maximizing their benefits.

The company plans to use the October 2022 funding to develop its platform using artificial intelligence.

## Funding rounds

- Series C, Oct 25, 2022, $8M — InnoSpace Venture Capital, Krungsri Finnovate, TechMatrix Corporation
- Series B, Mar 16, 2021, $2.6M — Government Savings Bank of Thailand, Stock Exchange of Thailand, InVent, Krungsri Finnovate, NVest Venture
- Series A, Apr 29, 2019 — Krungsri Finnovate

## Investors

- Krungsri Finnovate (https://capitalatlas.ai/funds/krungsri-finnovate) — Series A, Series B, Series C
- Government Savings Bank of Thailand — Series B
- Stock Exchange of Thailand — Series B
- InVent — Series B
- NVest Venture (https://capitalatlas.ai/funds/nvest-venture) — Series B
- InnoSpace Venture Capital (https://capitalatlas.ai/funds/innospace-venture-capital) — Series C
- TechMatrix Corporation — Series C