# CHLNGERS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chlngers

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.chlngers.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Jan 11, 2021)
- Investors on record: 4

## About

CHLNGERS is a marketing service provider focused on enhancing brand visibility and driving sales for clients in the beauty, food & beverage, and fashion industries through strategic, data-driven campaigns.Founded in 2018 and headquartered in Seoul, South Korea, CHLNGERS specializes in marketing services tailored for various consumer segments. The company has engaged in 3 total deals, with its most recent funding round being a Series B that raised KRW 10 billion on September 30, 2022. No significant pivots or changes in strategy have been mentioned.CHLNGERS offers a comprehensive suite of marketing services designed to enhance brand visibility and sales across various consumer segments. Their core service includes tailored planning and systematic management to facilitate brand growth, targeting primarily beauty, food & beverage (F&B), and fashion sectors. The company serves over 663 brands, assisting them in increasing product exposure and driving sales through strategic campaigns that leverage data-driven insights. CHLNGERS operates primarily in the South Korean market, as well as in Japan, focusing on platforms such as Qoo10 and @cosme. Their services encompass market entry strategies, influencer collaborations, review management, and ranking improvements, enabling brands to effectively engage with their target audience.CHLNGERS operates on a performance-based revenue model, charging clients based on the actual sales generated through their marketing efforts. The company engages in direct partnerships with its clients, who are primarily brands in the beauty and F&B sectors, to create tailored marketing campaigns executed across various sales channels. By employing a post-payment structure, clients pay for services only after sales have been realized, which aligns the company's interests with those of its clients. CHLNGERS’ offerings include campaign management for live commerce and ongoing promotional activities tailored to individual brand needs, ensuring effective customer engagement and measurable results. The business model is designed to support brands in achieving substantial market presence while minimizing upfront costs, thereby fostering long-term partnerships within the competitive landscape.CHLNGERS plans to utilize the KRW 10 billion raised in its Series B funding round to expand its service offerings and enter new markets. The company aims to launch innovative marketing solutions targeted at beauty and fashion brands by the end of 2023. Additionally, CHLNGERS is looking to expand its operational footprint into Southeast Asia by 2024, leveraging the recent funding to support these initiatives.

## Funding rounds

- Series A, Jan 11, 2021, $4.6M — Altos Ventures, WOORI Venture Partners, Smilegate Investment, Pearl Abyss Capital
- Seed, Mar 26, 2019, $0.9M — Altos Ventures

## Investors

- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Seed, Series A
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series A
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A
- Pearl Abyss Capital (https://capitalatlas.ai/funds/pearl-abyss-capital) — Series A