# CHIME

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chime

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.chimewhisky.com
- Latest round: Angel (Apr 13, 2021)
- Investors on record: 2

## About

Based in China, CHIME produces whisky-based ready-to-drink beverages, focusing on quality craftsmanship and authentic flavors.Founded in 2019, CHIME specializes in producing whisky-based drinks. The company operates from its headquarters in Beijing, China. It was co-founded by Chris Britt, Eric Shen, Ethan Martin, Hanshu Chen, and Ryan King. The latest funding round occurred on April 13, 2021, during which CHIME raised Angel funding from China Fellow Partners and IMO Ventures, with undisclosed financial terms.CHIME Whisky specializes in the production of premium whisky, focusing on a core range of handcrafted spirits emphasizing quality and authenticity. Their primary product line includes a selection of single malt and blended whiskies, crafted using traditional distillation methods and aged in carefully selected oak barrels to enhance flavor complexity. Targeting both connoisseurs and casual drinkers, CHIME Whisky aims to address the growing demand for high-quality spirits that appeal to various segments of the market. The company's products are designed for consumption in social settings, celebrations, and as gifts, reflecting a culture that values craftsmanship and heritage. CHIME Whisky products are distributed extensively across major markets in North America and Europe, catering to customers through both retail outlets and online platforms, thereby reaching a broad audience of whisky enthusiasts.CHIME Whisky's revenue is generated primarily through direct-to-consumer sales as well as partnerships with select retailers and wholesalers. The company engages in a B2C model, offering its products via its own e-commerce site and through high-end liquor stores, where customers can purchase individual bottles or curated gift sets. Their pricing structure reflects the premium nature of their offerings, with various pricing tiers based on age statements and production methods. Flagship products include their signature single malt whisky, which is well-received among both critics and consumers, contributing significantly to overall sales. Transaction volumes are influenced by seasonal demand, particularly during holidays and special events, which often leads to increased purchases as consumers seek high-quality options for gifting and personal enjoyment.CHIME Whisky is focusing on expanding its product offerings and plans to launch new whisky variations by the end of 2022. The company aims to penetrate new markets in Asia and Australia, targeting these regions for expansion by mid-2023. The proceeds from the Angel funding raised on April 13, 2021, will be allocated to support these product development and market expansion initiatives.

## Funding rounds

- Angel, Apr 13, 2021 — China Fellow Partners, IMO Ventures

## Investors

- China Fellow Partners (https://capitalatlas.ai/funds/china-fellow-partners) — Angel
- IMO Ventures (https://capitalatlas.ai/funds/imo-ventures) — Angel