# Chilibeli Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chilibeli-pte

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.chilibeli.com
- Total disclosed funding: $9.6M
- Latest round: Series A (Jan 8, 2020)
- Investors on record: 10

## About

Chilibeli Pte Ltd is a digital marketplace that connects consumers directly with farmers and suppliers, focusing on the sale of fresh produce and grocery items.Established in 2019 and headquartered in Jakarta, Indonesia, Chilibeli Pte Ltd operates as a digital marketplace facilitating the direct sale of fresh produce. The company was founded by Matt Li, who has a history in the entrepreneurial space. Chilibeli recently secured USD 6.64 mn in a SERIES A funding round led by Lightspeed Venture Partners, alongside other notable investors, marking a total fundraising of USD 6.64 mn and positioning the company with a current valuation of USD 31.64 mn.Chilibeli primarily operates as a digital marketplace, connecting consumers directly with farmers and suppliers. Their core product offering includes an online platform that facilitates the purchase of fresh produce and everyday grocery items, streamlining the supply chain to ensure high-quality products reach customers directly from producers. The company targets urban individual consumers and businesses, particularly in Southeast Asia, where access to fresh, locally sourced food can often be limited. By leveraging technology, Chilibeli enhances food accessibility and transparency in the agricultural supply chain.Chilibeli generates revenue through a direct-to-consumer sales model, allowing customers to purchase products via their online platform. Local farmers and suppliers fulfill the orders, creating a competitive pricing structure for consumers while expanding suppliers' customer reach. Flagship products include seasonal fruits and vegetables, priced based on market rates and availability. An efficient payment system is in place to foster repeat business and customer loyalty, contributing to stable revenue streams for the company.Chilibeli Pte Ltd's acquisition by New Retail International Pte Ltd in March 2022 aims to accelerate market expansion within Indonesia. The company plans to launch new products and enhance its service offerings to better serve its clientele. The recent funding will support these initiatives and enable targeted expansion into additional geographic markets, reflecting the company’s strategic growth trajectory in the region.

## Funding rounds

- Series A, Jan 8, 2020, $6.6M — Lightspeed Venture Partners, Alto Partners, Golden Gate Ventures, Beeblebrox, Kinesys Group, Surge, ZICO Trust, K9 Industries Pte. Ltd
- Seed, Oct 29, 2019, $3M — Lightspeed Venture Partners, Blume Ventures, Omidyar Network, Beeblebrox, Surge, K9 Industries Pte. Ltd

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed, Series A
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed
- Omidyar Network (https://capitalatlas.ai/funds/omidyar-network) — Seed
- Beeblebrox — Seed, Series A
- Surge (https://capitalatlas.ai/funds/surge) — Seed, Series A
- K9 Industries Pte. Ltd — Seed, Series A
- Alto Partners (https://capitalatlas.ai/funds/alto-partners) — Series A
- Golden Gate Ventures (https://capitalatlas.ai/funds/golden-gate-ventures) — Series A
- Kinesys Group (https://capitalatlas.ai/funds/kinesys-group) — Series A
- ZICO Trust — Series A