# Chicory.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chicory-co

- Industry: Software
- Headquarters: New York, US
- Website: www.chicory.co
- Total disclosed funding: $0M
- Latest round: Seed (Jun 2, 2014)
- Investors on record: 1

## About

Based in New York, US, and founded in 2013 by co-founders Yuni Baker-Saito and Joey Petracca, Recipe Into Reality, Inc., doing business as Chicory.co, is a software company providing a grocery-shopping platform that allows advertisers to link products into a recipe and have users be able to order them in one go. In September 2024, SEVA acquired a minority stake in Chicory. 

Chicory.co developed a contextual advertising platform, which allows CPG brands and retailers to reach consumers through recipe content. As of 2024, its platform powers more than 5,200 websites, including the Food Network and Delish, and reaches 123 million monthly grocery shoppers. The company offers a mobile application platform that offers various solutions including in-recipe ads, shoppable media, and AI-powered contextual targeting, allowing brands to connect with consumers. As of 2024, the firm serves various clients such as Delish, Food52, Mars, PureWon, H-E-B, Kroger, Stop & Stop, Whole Foods Market, and many more. 

The company plans to use the funding from September 2024 to inspire consumers and transform recipe content into commerce media.

## Funding rounds

- Seed, Jun 2, 2014, $0M — Entrepreneurs Roundtable Accelerator

## Investors

- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Seed