# Chic by Choice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chic-by-choice

- Industry: Retail
- Headquarters: London, UK
- Website: www.chic-by-choice.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Jun 16, 2014)
- Investors on record: 3

## About

Chic by Choice offers customizable apparel, specializing in fashion items like t-shirts and hoodies, tailored to reflect individual customer preferences and sentiments.Chic by Choice is known for its focus on customizable fashion apparel. Founded by Filipa Neto and Lara Vidreiro, the company has its headquarters in London, UK. In June 2014, it secured EUR 0.5 million in Seed financing from investors including Faber Ventures, Portugal Ventures, and The Edge Group, representing their sole deal to date and bringing the total amount raised to EUR 0.5 million.Chic By Choice specializes in customizable apparel and merchandise, offering a diverse range of products such as t-shirts and hoodies that can be uniquely designed according to customer specifications. Their offerings cater to families and individuals celebrating various occasions, as well as niche markets like themed apparel for teachers and humorous designs for grandparents. The company primarily serves the UK market but also reaches international customers through online sales.Chic By Choice generates revenue primarily through direct-to-consumer sales via their online platform, where customers can order individual items or request custom designs. Each product, including popular customizable t-shirts and hoodies, is offered at a fixed price. Customers can benefit from promotional offers such as free shipping on qualifying orders, enhancing the appeal of bulk purchases. Their revenue model focuses on one-time sales, with potential for repeat business due to personalization options.Chic by Choice plans to expand its product range by designing new apparel items, with specific launch dates to be determined. Additionally, the company aims to enter new geographic markets, focusing on expanding its presence beyond the UK in the coming years. The recent funding of EUR 0.5 million secured in June 2014 will help support these growth initiatives.

## Funding rounds

- Seed, Jun 16, 2014, $0.7M — Portugal Ventures, Faber Ventures, The Edge Group

## Investors

- Portugal Ventures (https://capitalatlas.ai/funds/portugal-ventures) — Seed
- Faber Ventures (https://capitalatlas.ai/funds/faber-ventures) — Seed
- The Edge Group (https://capitalatlas.ai/funds/the-edge-group) — Seed