# CHEQ AI Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cheq-ai-technologies

- Industry: IT Security/Cybersecurity
- Headquarters: Tel Aviv, Israel
- Website: www.cheq.ai
- Total disclosed funding: $171M
- Latest round: Series C (Feb 22, 2022)
- Investors on record: 6

## About

CHEQ AI Technologies Ltd. is a cybersecurity firm that specializes in go-to-market security, offering products designed to safeguard digital marketing initiatives from fraud and malicious activities.Founded in 2016, CHEQ AI Technologies Ltd. is headquartered in Tel Aviv, Israel, focusing on providing security solutions for online marketing. The company has successfully completed three funding deals, with its most recent funding round, Series C, taking place in February 2022 and led by Tiger Global Management along with other notable investors. The company was co-founded by Asaf Botovsky, Ehud Levy, Guy Tytunovich, John Englund, Manish Shukla, and Sudhanshu Shekhar, with Guy Tytunovich and Sudhanshu Shekhar currently serving as the CEOs.CHEQ specializes in go-to-market security by providing a comprehensive suite of products designed to protect digital marketing initiatives from fraudulent activities and malicious actors. Their core offerings include the CHEQ Acquisition, CHEQ Form Guard, and CHEQ Analytics, which collectively aim to enhance the integrity of online traffic and lead generation. CHEQ Acquisition safeguards paid marketing campaigns across various ad platforms, while CHEQ Form Guard prevents fake form submissions, thereby ensuring that sales and marketing efforts remain efficient. CHEQ Analytics provides insights into how both human and non-human traffic interacts with digital initiatives, allowing businesses to understand and optimize their marketing strategies. The company serves a diverse clientele, including over 15,000 brands globally, in markets such as North America, Europe, and Asia, focusing on sectors that rely heavily on digital marketing and e-commerce.CHEQ operates on a subscription-based revenue model, providing its services primarily to businesses on a B2B basis. Clients typically engage with the company through annual or monthly subscription plans tailored to their specific security needs and traffic volumes. The pricing structure is designed to accommodate various client sizes, allowing both small agencies and large enterprises to access CHEQ's advanced cybersecurity solutions. Each subscription includes access to core products, such as the CHEQ Analytics platform, which helps clients assess and mitigate risks related to invalid traffic. Through these transactions, CHEQ enhances their clients' marketing efficacy while contributing to a more secure digital advertising environment, ultimately driving a return on investment that is critical for their customer base.In February 2022, CHEQ AI Technologies Ltd. raised USD 150 mn in Series C funding led by Tiger Global Management, with participation from Battery Ventures, Hanaco Venture Capital, Key 1 Capital, and Phoenix Insurance Company. The company plans to utilize this funding to bolster its growth and expand its research and development, sales, and marketing teams. Upcoming initiatives include launching new products designed to enhance security measures and expanding into new markets, particularly in Europe and Asia, by the end of 2023.

## Funding rounds

- Series C, Feb 22, 2022, $150M — Battery Ventures, Phoenix Insurance Company, Tiger Global Management, Hanaco Venture Capital, Key 1 Capital
- Series B, Nov 20, 2019, $16M — Battery Ventures, Phoenix Insurance Company, MizMaa Ventures
- Series A, Jun 15, 2018, $5M — Battery Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series B, Series C
- Phoenix Insurance Company — Series B, Series C
- MizMaa Ventures (https://capitalatlas.ai/funds/mizmaa-ventures) — Series B
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series C
- Hanaco Venture Capital (https://capitalatlas.ai/funds/hanaco-venture-capital) — Series C
- Key 1 Capital (https://capitalatlas.ai/funds/key-1-capital) — Series C