# Cheotjang Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cheotjang

- Industry: Consumer Services
- Headquarters: Seoul, South Korea
- Website: https://apply.cheotjang.com/
- Latest round: Seed (Aug 27, 2025)
- Investors on record: 1

## About

Based in South Korea, Cheotjang Co. is a provider of innovative food products, specializing in ready-to-eat meals and sauces that cater to the needs of busy consumers seeking convenient and flavorful culinary options.Cheotjang Co. operates in the food industry, focusing on developing and delivering ready-to-eat meals and sauces. Founded in 2024, the company is headquartered in Seoul, South Korea. In August 2025, Cheotjang Co. raised funding in a SEED round, marking its first deal. The founder's history is not publicly available, nor are there mentions of subsidiaries or previous ownership changes.Cheotjang specializes in delivering innovative food products that cater to the growing demand for convenient and flavorful culinary options. The company's flagship offerings include a range of ready-to-eat meals and sauces designed to enhance the everyday cooking experience. These products utilize locally sourced ingredients, aiming to address the needs of busy consumers seeking quick yet nutritious meal solutions. Cheotjang markets its products primarily in North America and select Asian markets, targeting both individual consumers and food service businesses, such as restaurants and catering services. The company's focus on quality and taste has garnered a diverse customer base that appreciates authentic flavors and health-conscious choices.Cheotjang generates revenue through a multi-faceted business model that includes direct-to-consumer sales as well as partnerships with various retailers and food service establishments. Their transaction structure involves both one-time purchases and subscription-based models, allowing customers to receive regular deliveries of their preferred meals and sauces. Pricing plans are strategically positioned to attract a wide demographic, with flagship products available at competitive prices aimed at enhancing customer retention and loyalty. The company's revenue streams are bolstered by its strong relationships with distributors and retailers, facilitating a steady flow of transactions that capitalize on the increasing demand for convenient meal solutions.In August 2025, Cheotjang Co. raised an undisclosed amount in SEED funding from new investor New Paradigm Investment. The company plans to utilize this funding to enhance its platform's features and database while hiring skilled developers. Future initiatives include the design and launch of new products to address evolving consumer preferences and targeted expansion into additional geographic markets, although specific details on these markets and timelines have not been disclosed.

## Funding rounds

- Seed, Aug 27, 2025 — New Paradigm Investment

## Investors

- New Paradigm Investment (https://capitalatlas.ai/funds/new-paradigm-investment) — Seed