# Chartbeat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chartbeat

- Industry: Software
- Headquarters: Austin, US
- Website: www.chartbeat.com
- Total disclosed funding: $31M
- Latest round: Series C (Apr 30, 2015)
- Investors on record: 15

## About

Based in the US, Chartbeat, Inc. specializes in providing advanced analytics and optimization tools that enhance content strategy and audience engagement for media organizations, delivering real-time insights.Chartbeat, Inc. was founded in 2009 in Austin, US, as a data analytics company focused on media organizations. The firm has completed 9 deals since inception. In October 2024, they secured a funding round led by North Atlantic Capital, raising USD 7.00 mn, which was also the total amount raised to date. The CEO, Tony Haile, has a strong background in data-driven media solutions.Chartbeat offers advanced analytics and optimization tools tailored for media organizations, focusing on delivering real-time insights that enhance content strategy and audience engagement. Their core product, Chartbeat for Publishing, equips editorial teams with actionable data to identify engaging content, helping transform first-time visitors into loyal readers. Additionally, the platform provides features such as live audience tracking, performance monitoring, and social video analytics in partnership with Tubular Labs, allowing users to understand audience behaviors across various media platforms. Chartbeat’s solutions are utilized by a diverse range of clients, including major newsrooms and content teams globally, spanning markets in North America, Europe, and Latin America. By focusing on real-time data and user engagement metrics, Chartbeat serves a wide array of end users, from editorial teams to marketing departments, aiming to optimize their content's performance and strategic planning.Chartbeat’s revenue model primarily revolves around subscription-based services, where clients pay for access to their analytics and optimization tools. The company establishes partnerships with media organizations, providing tailored solutions that enhance their editorial decision-making and audience engagement strategies. Transactions typically occur on an annual or monthly basis, offering clients flexibility in their engagement with Chartbeat’s offerings. Specific pricing details for their products and services are structured around the needs of each customer, reflecting the scale and complexity of their operations. Flagship services, including Chartbeat for Publishing and associated datastream solutions, form the backbone of the company’s revenue generation strategy, supporting a diverse clientele in effectively leveraging data to drive audience growth and retention.In October 2024, Chartbeat received debt financing from Bain Capital, the financial terms of which were not disclosed. This financing will be utilized to enhance the company's growth and innovation. The company is expected to develop new products aimed at improving analytics and audience engagement in the near future, although specific release dates have not been announced. Additionally, Chartbeat plans to expand its services into new markets, focusing on regions such as Asia and Africa by 2025.

## Funding rounds

- Series C, Apr 30, 2015, $16M — Draper Fisher Jurvetson, Index Ventures, Uncork Capital, Harmony Partners, Digital Garage, Inc., LAUNCH
- Series B, May 14, 2014, $3.1M — Draper Fisher Jurvetson, Index Ventures, Lowercase Capital, Uncork Capital, Lerer Hippeau Ventures, Freestyle VC, LAUNCH
- Series B, Apr 13, 2012, $9.5M — Draper Fisher Jurvetson, Index Ventures
- Series A, Aug 17, 2010, $2.9M — Index Ventures, Indie Enterprises, Betaworks Ventures Management, SV Angel, Lowercase Capital, Uncork Capital, Lerer Hippeau Ventures, Founder Collective, Freestyle VC, Acequia Capital, 14W Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B, Series C
- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Series A
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Series A, Series B
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A, Series B, Series C
- Lerer Hippeau Ventures — Series A, Series B
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Series A, Series B
- Acequia Capital (https://capitalatlas.ai/funds/acequia-capital) — Series A
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series A
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B, Series C
- LAUNCH (https://capitalatlas.ai/funds/launch) — Series B, Series C
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series C
- Digital Garage, Inc. — Series C