# Chartable Holding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chartable-holding

- Industry: Software
- Headquarters: New York, US
- Website: www.chartable.com
- Total disclosed funding: $3.8M
- Latest round: Seed (Sep 11, 2020)
- Investors on record: 4

## About

Chartable Holding, Inc. specializes in providing advanced analytics and attribution tools designed for the podcasting industry, helping clients optimize their advertising strategies and track campaign performance effectively.Chartable Holding, Inc. was founded in 2018 in New York, US. The company focuses on delivering analytics solutions for the podcasting sector. The founders are Dave Zohrob and Harish Agarwal, with Dave Zohrob also serving as the CEO. As of February 2022, Chartable was acquired by Spotify AB to enhance its podcasting capabilities. The company has completed a total of 4 deals, with the most recent funding round being a Seed round where they raised USD 2.25 mn led by Initialized Capital, alongside investors including Everywhere Ventures and Greycroft Partners.Chartable primarily provides advanced analytics and attribution tools designed specifically for the podcasting industry. Their offerings enable podcasters and advertisers to track campaign performance, understand listener engagement, and optimize advertising strategies. By leveraging unique technology, Chartable helps clients gain insights into audience behavior and the effectiveness of advertising efforts. The company serves a diverse client base, including independent podcasters, large media companies, and brands, with a strong presence in North America, Europe, and Australia.Chartable generates revenue primarily through a subscription model, where clients pay for access to their analytics platform and related services. The pricing structure typically involves tiered options based on features and usage scale, allowing clients to select plans that suit their business needs. Partnerships with media companies and advertisers also contribute to revenue, as these entities utilize Chartable’s technology to enhance their marketing efforts. The firm's flagship product integrates seamlessly with existing podcast hosting services, catering to clients seeking to maximize advertising ROI in the podcast market.Looking ahead, Chartable aims to advance its product offerings by developing new analytics tools tailored for advertisers in the podcasting space, with plans to launch these innovations by the end of 2023. The company is also focused on expanding into European and Asian markets by mid-2024 to tap into the growing podcast audience globally. The recent funding will support these initiatives, further solidifying Chartable's position as a preferred partner for advertisers and publishers in the evolving podcast landscape.

## Funding rounds

- Seed, Sep 11, 2020, $2.3M — Greycroft, Initialized Capital, Weekend Fund, Everywhere Ventures
- Seed, May 13, 2019, $1.5M — Greycroft, Initialized Capital, Everywhere Ventures
- Seed, Sep 26, 2018 — Everywhere Ventures

## Investors

- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- Weekend Fund (https://capitalatlas.ai/funds/weekend-fund) — Seed