# Charm Security

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/charm-security

- Industry: Software
- Headquarters: New York, US
- Website: www.charmsecurity.com
- Total disclosed funding: $8M
- Latest round: Seed (Mar 25, 2025)
- Investors on record: 1

## About

Charm Security is a cybersecurity firm specializing in AI-driven solutions to combat scams and fraud, empowering organizations to safeguard their customers and operations effectively.Charm Security develops advanced security solutions to protect organizations from threats such as scams and fraud. Founded in New York, US, the company has undergone significant growth and recently raised USD 8.00 mn in Seed funding on March 25, 2025, led by Team8 Capital. The firm has completed a total of 1 deal and has not indicated any shifts in its business strategy or operations since its inception. The founder's history and previous ventures are not publicly detailed.Charm Security provides an AI-powered Customer Security Platform designed to protect organizations and their customers from scams, social engineering, and human-centric fraud. The platform employs advanced psychological insights and AI-driven tools to identify and mitigate threats such as phishing, impersonation, and authorized push payment (APP) fraud. Its core offerings include real-time alerts, verification tools, and intervention strategies that empower both customers and frontline employees to recognize and disrupt scams during critical moments. Targeting key industries such as financial institutions, retail, digital platforms, and healthcare, Charm Security aims to enhance customer trust and reduce financial losses associated with fraudulent activities. The company's solutions are scalable and customizable, catering to organizations globally, with a focus on markets in North America, Europe, and Asia.Charm Security operates on a subscription-based revenue model, providing its services to a diverse client base that includes financial institutions, retailers, and digital marketplaces. Clients typically engage with the platform through annual or monthly subscriptions that grant access to its suite of scam protection tools, along with tailored services to meet their unique needs. For example, a financial institution may subscribe to Charm’s services to enhance its customer security protocols, incorporating real-time alerts and training for employees to detect fraud. The pricing structure aligns with the specific needs of the organization, with options available for varying levels of service and support. While specific pricing plans for individual products are not disclosed, the firm's offerings are designed to deliver robust security solutions that directly address emerging threats in the fraud landscape.In March 2025, Charm Security raised USD 8.00 mn in Seed funding, which will be utilized to expand its team, develop its product, and enter new markets while enhancing the use of its scam prevention platform. The company is actively designing new products that are anticipated to launch in the upcoming quarters. Additionally, it is targeting expansion into new geographic regions, with specific focus on enhancing its presence in North America, Europe, and Asia by the end of 2025.

## Funding rounds

- Seed, Mar 25, 2025, $8M — Team8 Capital

## Investors

- Team8 Capital (https://capitalatlas.ai/funds/team8-capital) — Seed