# Chari

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chari

- Industry: Internet
- Headquarters: Casablanca, Morocco
- Website: www.chari.ma/
- Total disclosed funding: $18M
- Latest round: Series A (Nov 5, 2025)
- Investors on record: 24

## About

Chari.ma is a mobile application that focuses on B2B e-commerce for FMCG in Francophone Africa. Founded in 2020 in Casablanca, Morocco by Ismael Belkhayat (CEO), and Sophia Alj. In November 2025, Chari raised series A funding from DisrupTech Ventures. This round was part of Chari’s broader USD 12 million Series A funding round.

Chari is a mobile application that specializes in B2B e-commerce for fast-moving consumer goods (FMCG) in Francophone Africa. The platform enables retailers to order a wide range of high-quality products, which are then delivered quickly and at no additional cost, typically within a few hours. Chari’s core offerings include access to over 1,200 different products, making it easier for retailers to manage their inventory and streamline their supply chain processes. The application provides transparency in pricing and quantities, enhancing the user experience for its clientele, including grocery store managers and small business owners. Chari operates primarily in Morocco, with plans to expand into other Francophone African markets.

The company generates revenue by enabling retailers to purchase FMCG products via its mobile platform, which features competitive pricing and a streamlined ordering process. Retailers order products on demand, with a clear display of prices and quantities. Chari also integrates financial services to enhance transaction efficiency and customer loyalty, using a flexible pricing strategy tailored to individual orders.

The organization plans to use the November 2025 funding to scale further across Francophone Africa and strengthen its digital financial infrastructure in Morocco.

## Funding rounds

- Series A, Nov 5, 2025 — DisrupTech Ventures
- Series A, Oct 15, 2025, $12M — Dragon Capital, Plug and Play, Endeavor Catalyst, Global Founders Capital, Orange Ventures, SPE Capital, Pincus Capital Management, Khwarizmi Ventures, H&S Invest Holding, P1 Ventures, AXIAN Investment, Uncovered Fund, MyAsiaVC, Reflect Ventures, Harambeans, African Mobility Solutions, UM6P Ventures, Verod-Kepple Africa Ventures
- Series A, Sep 28, 2022, $1M — Endeavor Catalyst
- Seed, Oct 6, 2021, $5M — Rocket Internet SE, Y Combinator, Airbnb, Inc., Plug and Play, Global Founders Capital, Orange Ventures, Village Capital, SPE Capital, Pincus Capital Management, Chandaria Capital, P1 Ventures, Reflect Ventures
- Seed, Jul 23, 2021 — Plug and Play
- Seed, Nov 18, 2020, $0.3M — Orange Ventures

## Investors

- Orange Ventures — Seed, Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed, Series A
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Airbnb, Inc. — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed, Series A
- Village Capital (https://capitalatlas.ai/funds/village-capital) — Seed
- SPE Capital (https://capitalatlas.ai/funds/spe-capital) — Seed, Series A
- Pincus Capital Management — Seed, Series A
- Chandaria Capital (https://capitalatlas.ai/funds/chandaria-capital) — Seed
- P1 Ventures (https://capitalatlas.ai/funds/p1-ventures) — Seed, Series A
- Reflect Ventures (https://capitalatlas.ai/funds/reflect-ventures) — Seed, Series A
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series A
- Dragon Capital — Series A
- Khwarizmi Ventures (https://capitalatlas.ai/funds/khwarizmi-ventures) — Series A
- H&S Invest Holding — Series A
- AXIAN Investment (https://capitalatlas.ai/funds/axian-investment) — Series A
- Uncovered Fund (https://capitalatlas.ai/funds/uncovered-fund) — Series A
- MyAsiaVC (https://capitalatlas.ai/funds/myasiavc) — Series A
- Harambeans (https://capitalatlas.ai/funds/harambeans) — Series A
- African Mobility Solutions — Series A
- UM6P Ventures (https://capitalatlas.ai/funds/um6p-ventures) — Series A
- Verod-Kepple Africa Ventures (https://capitalatlas.ai/funds/verod-kepple-africa-ventures) — Series A
- DisrupTech Ventures (https://capitalatlas.ai/funds/disruptech-ventures) — Series A