# Chaoyouai Tech. Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chaoyouai-tech-co

- Industry: Education/Training
- Headquarters: Chengdu, China
- Website: www.baicizhan.com
- Total disclosed funding: $4.6M
- Latest round: Series C (Jun 25, 2018)
- Investors on record: 5

## About

Chaoyouai Tech. Co., Ltd. is a language learning technology company that develops innovative applications focused on vocabulary acquisition for English learners, leveraging immersive learning techniques to enhance educational outcomes.Founded in 2012 in Chengdu, China, Chaoyouai Tech. Co., Ltd. specializes in language learning solutions. The company has secured funding through five deals, with the latest being a Series A round in June 2018 that raised USD 3.00 mn from MPC. Dan Ouyang serves as the CEO.Baicizhan specializes in language learning applications, primarily focused on vocabulary acquisition for English learners. Its flagship product, the Baicizhan app, leverages visual learning techniques to aid users in memorizing vocabulary through immersive environments, enhancing the learning experience beyond rote memorization. The app caters to students preparing for English proficiency exams, such as IELTS, and general learners looking to improve their language skills. Additionally, Baicizhan provides specialized educational services, including tailored IELTS preparation courses for students with limited English proficiency, developed for diverse geographical markets, with a significant presence in China and an increasing focus on international expansion.Baicizhan generates revenue through a direct-to-consumer model, primarily by offering subscription-based access to its educational resources and features. Users engage with the app by subscribing to premium plans that unlock advanced functionalities, including personalized vocabulary learning paths and access to extensive study materials. The company collaborates with educational institutions for bulk licensing and curriculum integration, ensuring a consistent income flow while providing valuable resources to millions of learners across its target markets.Chaoyouai Tech. Co., Ltd. plans to use the funds raised in June 2018 to enhance its product offerings and expand its market presence. The company is developing new features for its Baicizhan app, including advanced customization options for users, aimed for release in late 2023. Additionally, it targets expansion into Southeast Asian markets by 2024, capitalizing on the growing demand for English language learning in that region.

## Funding rounds

- Series C, Jun 25, 2018 — Tencent Investment
- Series C, Feb 1, 2016 — Hong Shan, Shougang Fund, MPC, China Culture Industrial Investment Fund
- Series A, May 4, 2014, $3M — MPC
- Angel, Jan 10, 2013, $1.6M — MPC

## Investors

- MPC — Angel, Series A, Series C
- Hong Shan — Series C
- Shougang Fund — Series C
- China Culture Industrial Investment Fund — Series C
- Tencent Investment — Series C