# ChannelEngine.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/channelengine-com-b-v

- Industry: Software
- Headquarters: Leiden, Netherlands
- Website: www.channelengine.com
- Total disclosed funding: $57M
- Latest round: Series B (Mar 15, 2022)
- Investors on record: 4

## About

ChannelEngine.com B.V., based in the Netherlands, offers advanced marketplace integration solutions to optimize multi-channel operations for brands and retailers across the globe.Founded in 2013 in Leiden, Netherlands, ChannelEngine.com B.V. specializes in marketplace integration and management solutions. The company has raised a total of EUR 45.5 mn in three funding rounds, with the latest being a Series B round led by Atomico on March 15, 2022. The firm was established by Jorrit Steinz, who serves as the CEO.ChannelEngine specializes in marketplace integration and management solutions designed to facilitate and enhance the multi-channel operations of brands and retailers. The company's core product offerings include the Seller Hub and Vendor Hub, which provide comprehensive tools for managing third-party (3P) and first-party (1P) marketplace operations, respectively. These platforms enable businesses to streamline processes such as product listing, inventory management, and sales performance tracking across over 950 global marketplaces, including major regions like North America, Europe, and Asia. ChannelEngine's solutions cater to a diverse client base, including fashion, electronics, beauty, home and living, and fast-moving consumer goods (FMCG) sectors. The emphasis on real-time syncing, automated workflows, and AI-driven capabilities showcases the company's commitment to maximizing efficiency and profitability for its end users.ChannelEngine generates revenue primarily through its subscription-based model, which includes various pricing tiers for its integrated marketplace management solutions. The company structures transactions through partnerships with brands and retailers, facilitating both B2B and direct-to-consumer sales. Clients utilize the Seller Hub and Vendor Hub to optimize their marketplace strategies, benefiting from the extensive integration capabilities that connect to popular eCommerce platforms such as Shopify and Magento. The revenue model is anchored in transactional fees, which are typically derived from the volume of sales managed through ChannelEngine's platforms. This transaction structure allows ChannelEngine to capitalize on the growth of its clients' marketplace sales while providing essential tools for operational efficiency and market expansion.In March 2022, ChannelEngine.com B.V. raised EUR 45.5 mn in Series B funding led by Atomico, which will be utilized for further product development and marketplace expansion. The company aims to enhance its existing product offerings and is planning to enter new markets in Europe and Asia by the end of 2023, thereby expanding its global footprint and client base.

## Funding rounds

- Series B, Mar 15, 2022, $50M — General Catalyst Partners, Atomico, Inkef, Airbridge Equity Partners
- Series A, Jan 19, 2021, $6.1M — Inkef, Airbridge Equity Partners
- Seed, Oct 1, 2018, $1.3M — Airbridge Equity Partners

## Investors

- Airbridge Equity Partners (https://capitalatlas.ai/funds/airbridge-equity-partners) — Seed, Series A, Series B
- Inkef (https://capitalatlas.ai/funds/inkef) — Series A, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series B