# Changing Environments

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/changing-environments

- Industry: Renewable Energy
- Headquarters: Cambridge, US
- Website: www.soofa.co
- Total disclosed funding: $3.5M
- Latest round: Seed (May 4, 2017)
- Investors on record: 4

## About

Changing Environments, Inc. operates Soofa, a company specializing in urban communication solutions through solar-powered digital kiosks, enhancing community engagement and advertising in smart cities across the United States.Soofa, founded in 2014 in Cambridge, US, focuses on outdoor advertising and smart city communication. The company was co-founded by Jutta Friedrichs and Sandra Richter, with Lindsay Gardner serving as CEO. It has secured USD 2.5 million in Seed funding from investors including Pillar Companies, Underscore VC, and Accomplice. The most recent funding round occurred on May 4, 2017, raising the total amount raised to USD 2.5 million.Soofa offers an outdoor advertising and smart city communication platform through its solar-powered digital kiosks. These kiosks facilitate real-time community messaging, public service announcements, and customizable wayfinding solutions, targeting cities and advertisers to enhance pedestrian engagement while promoting environmental sustainability.Soofa generates revenue through B2B partnerships with local governments and private enterprises, charging fees for advertising placements on its kiosks and potentially through subscription models for ongoing service and maintenance. The kiosks are strategically placed in high-foot-traffic areas to optimize community engagement and advertising effectiveness.In May 2017, Soofa raised USD 2.5 million in Seed funding, which is intended to support expansion into new geographic markets and the development of upcoming products. The company aims to broaden its presence in urban centers that prioritize green technology and community interaction.

## Funding rounds

- Seed, May 4, 2017, $2.5M — Accomplice, Underscore VC, Pillar
- Seed, Feb 11, 2015, $1M — Accomplice, E14 Fund

## Investors

- Accomplice (https://capitalatlas.ai/funds/accomplice) — Seed
- E14 Fund (https://capitalatlas.ai/funds/e14-fund) — Seed
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed
- Pillar (https://capitalatlas.ai/funds/pillar) — Seed