# Chalkline Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chalkline-sports

- Industry: Software
- Headquarters: Nashville, US
- Website: www.chalklinesports.com
- Total disclosed funding: $2.7M
- Latest round: Series A (Aug 24, 2021)
- Investors on record: 1

## About

Chalkline Sports, based in Nashville, Tennessee, specializes in innovative sports promotion solutions aimed at enhancing fan engagement and client marketing effectiveness.Chalkline Sports, founded in 2016 by Daniel Kustelski, David Smetana, Harry Boyne, Joe Kustelski, and Stephen Basch, operates out of Nashville, Tennessee, US. The company focuses on developing solutions for sports promotions and loyalty programs. In August 2021, Chalkline Sports completed a Series A funding round, raising USD 2.7 mn from lead investor Parlay Capital Holdings and other individual investors, marking a pivotal moment in its funding history.Chalkline Sports offers a comprehensive suite of sports promotion and loyalty program solutions. Their services include the Sports Promotion Starter package with unlimited promotional games, automated marketing, and a LEADS module, while the Conversion Pro package adds live game experiences and custom game development. The Enterprise Custom package provides advanced features like single sign-on integration, catering to a diverse clientele that includes sports teams and organizations across North America.The company operates on a subscription-based revenue model, primarily through 12-month contracts. The Sports Promotion Starter package is priced at USD 3,750 per month, and the Conversion Pro package is offered at USD 5,000 per month. This structure is designed to foster long-term partnerships with organizations in the sports sector, providing ongoing support for effective fan engagement strategies.Following the USD 2.7 mn Series A funding raised in August 2021, Chalkline Sports plans to utilize this investment for commercial growth and product development. The company aims to expand its offerings with new products tailored to enhance client marketing capabilities. Additionally, it is exploring opportunities to penetrate new markets, particularly in regions where sports engagement is rapidly growing, enhancing its footprint in the North American sports industry.

## Funding rounds

- Series A, Aug 24, 2021, $2.7M — Parlay Capital Holdings

## Investors

- Parlay Capital Holdings (https://capitalatlas.ai/funds/parlay-capital-holdings) — Series A