# Chai Bisket

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chai-bisket

- Industry: Media
- Headquarters: Hyderabad, India
- Website: www.chaibisket.com
- Total disclosed funding: $4.9M
- Latest round: Seed (Jul 9, 2025)
- Investors on record: 2

## About

Chai Bisket, based in India, is a creative digital agency that focuses on promoting Telugu culture through engaging video content, including web series, films, and documentaries.Founded in 2015 and headquartered in Hyderabad, India, Chai Bisket specializes in creating digital content that highlights Telugu heritage. The company has successfully raised INR 420 mn in Seed funding in July 2025, led by Info Edge Ventures and General Catalyst Partners, amounting to a total of INR 420 mn raised. The company is known for its unique storytelling that resonates with Telugu-speaking audiences.Chai Bisket, known as The Telugu Culture Company, offers a diverse range of products and services focused on promoting Telugu culture through various digital mediums. Their core offerings include web series, short films, and documentaries, which aim to connect audiences with rich narratives and themes related to Telugu heritage. Additionally, the company engages in talent management and influencer marketing, crafting authentic brand stories via cinematic approaches. The primary customer base encompasses both individual consumers and businesses seeking cultural content, with a specific emphasis on audiences in the Telugu-speaking regions of India and among the global Telugu diaspora. By blending entertainment with cultural education, Chai Bisket addresses the need for relatable and meaningful content that resonates with its users.Chai Bisket generates revenue through a multi-faceted transaction structure, which includes subscription models, partnerships, and direct-to-consumer sales. Clients engage with the firm primarily through its digital content offerings, which may include access to exclusive web series and films for a subscription fee or one-time purchase. Additionally, the company collaborates with brands for marketing initiatives, creating opportunities for revenue through sponsored content and influencer partnerships. While specific pricing plans for individual products or services are not publicly disclosed, the company’s focus on high-quality cultural content serves as a foundation for its revenue-generating activities, allowing it to cultivate a loyal customer base and foster ongoing relationships with brands seeking to promote their identity in alignment with Telugu culture.In July 2025, Chai Bisket raised INR 420 mn in Seed funding, co-led by Info Edge Ventures and General Catalyst Partners, which will be utilized to support the launch of its new product and platform. The company aims to expand into new markets and geographic regions, enhancing its reach among Telugu-speaking populations globally. Specific plans involve targeting international markets by the end of 2025, focusing on diaspora communities to further promote Telugu cultural narratives.

## Funding rounds

- Seed, Jul 9, 2025, $4.9M — General Catalyst Partners, InfoEdge Ventures

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed