# Certona Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/certona

- Industry: Software
- Headquarters: San Diego, US
- Website: www.certona.com
- Total disclosed funding: $37M
- Latest round: Series B (Sep 23, 2016)
- Investors on record: 3

## About

Certona Corporation is a technology firm that specializes in personalized commerce solutions, empowering businesses to enhance customer engagement through advanced AI-driven recommendations and tailored content.Founded in 2004 and headquartered in San Diego, US, Certona Corporation provides personalized marketing solutions for businesses. In February 2019, Certona was acquired by Kibo Software, Inc., a portfolio company of Vista Equity Partners, further integrating its technology into a broader platform. The company has completed a total of four deals, with its most recent investment round being a Series B that raised USD 30.00 mn, led by Primus. The firm has raised a total of USD 30.00 mn throughout its funding history. Meyar Sheik serves as the CEO, leading the company in its strategic direction.Certona Corporation offers a robust personalization platform that enhances digital commerce experiences using advanced AI technologies, including Machine Learning and Natural Language Processing. The platform delivers personalized search results, product recommendations, and dynamic content customized for users. It supports a diverse clientele across various sectors such as e-commerce, retail, beauty and cosmetics, travel, and hospitality, facilitating engagement through tailored solutions in key markets like North America, Europe, and Asia.Certona generates revenue primarily through subscription-based models, allowing clients access to its personalization platform and related services. The firm establishes long-term partnerships with retailers and e-commerce businesses, utilizing a tiered pricing structure to align with the specific needs of its clients. The platform's capabilities in real-time analytics, A/B testing, and automated personalization contribute to enhanced customer engagement and improved conversion metrics for its users, fostering a mutually beneficial relationship that supports revenue growth for both the company and its clients.Certona plans to leverage its recent funding to enhance its product offerings and expand into new geographic markets. Following its acquisition by Kibo Software, the company is expected to integrate its solutions into Kibo’s portfolio, aiming for a broader reach. The advancements in product development are geared towards improving the personalization platform, with an emphasis on utilizing AI to innovate customer engagement strategies. The company is set to focus on strengthening its presence in existing markets while exploring opportunities in new regions to further scale its operations.

## Funding rounds

- Series B, Sep 23, 2016, $30M — Primus
- Series A, Jul 22, 2008, $7M — ABS Ventures, Express Ventures

## Investors

- ABS Ventures (https://capitalatlas.ai/funds/abs-ventures) — Series A
- Express Ventures (https://capitalatlas.ai/funds/express-ventures) — Series A
- Primus (https://capitalatlas.ai/funds/primus) — Series B