# Certinia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/certinia

- Industry: Software
- Headquarters: Austin, US
- Website: www.certinia.com
- Total disclosed funding: $144M
- Latest round: Series B (Mar 20, 2015)
- Investors on record: 2

## About

Certinia Inc. is a US-based company specializing in a Services-as-a-Business platform that integrates professional services automation with financial management solutions, enhancing operational efficiency for organizations.Founded in 2009 and headquartered in Austin, US, Certinia Inc. operates in the professional services automation sector. The company, previously known by a different name, has undergone strategic pivots to refine its service offerings. Deb Ashton is recognized as one of the founders. Certinia has raised a total of USD 1,000.00 mn, with its latest funding round being a Secondary Buyout led by Haveli Investment Management on November 19, 2024. The company has completed 9 deals to date.Certinia provides a comprehensive Services-as-a-Business platform that integrates professional services automation and financial management solutions, all built on the Salesforce platform. The core offerings include tools for project management, resource optimization, billing, revenue recognition, and customer success management. These solutions are designed to unify various business functions, enabling organizations to streamline operations, enhance cash flow, and improve customer satisfaction. Certinia’s products serve a diverse range of clients, from mid-size service firms to large enterprises across various sectors, including technology and consulting. The platform is utilized in markets such as North America, Europe, and Asia-Pacific, addressing use cases that involve real-time project tracking, automated billing processes, and comprehensive financial reporting.Certinia generates revenue through a subscription-based model for its cloud-based software solutions, which allows clients to access the platform's features and capabilities. Transactions typically occur as clients subscribe to different tiers of services based on their business needs, including packages that encompass project management and financial reporting tools. The pricing structure is designed to accommodate a range of client sizes and requirements, facilitating flexibility in how services are consumed. Certinia’s flagship products, such as its professional services automation and financial management solutions, are central to its revenue generation strategy, providing clients with essential tools to enhance operational efficiency and achieve financial goals. The company’s revenue is bolstered by its commitment to customer success, ensuring ongoing support and engagement with its user base.In November 2024, following the acquisition of a minority stake by TA Associates from General Atlantic and Salesforce Ventures, Certinia plans to enhance its business development strategies and strengthen its global market presence. The acquisition is expected to support upcoming initiatives, including the launch of new products and services designed to increase their market footprint. Specific plans for geographical expansion are targeted towards enhancing presence in Europe and Asia-Pacific by 2025, with a focus on adapting offerings to meet local market demands and regulations.

## Funding rounds

- Series B, Mar 20, 2015, $110M — TCV, Salesforce Ventures
- Series B, Oct 5, 2012, $15M — Salesforce Ventures
- Series B, Oct 5, 2011, $12M — Salesforce Ventures
- Series A, Sep 3, 2009, $7.6M — Salesforce Ventures

## Investors

- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- TCV (https://capitalatlas.ai/funds/tcv) — Series B