# Ceremonia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ceremonia

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.ceremonia.com
- Total disclosed funding: $12M
- Latest round: Series A (Apr 27, 2023)
- Investors on record: 4

## About

The Future of Latinx Beauty Inc. is a US-based clean haircare brand that celebrates Latinx culture through its innovative product offerings designed for diverse hair types and specific concerns.Founded in 2020 and headquartered in New York, US, The Future of Latinx Beauty Inc. focuses on providing clean haircare solutions. The company has completed 3 deals, with the latest funding round being a Series A of USD 10.000 mn raised on April 27, 2023, led by Sandbridge Capital alongside Female Founders Fund and Silas Capital. The founders include Babba Rivera, Austin Mao, Christian Palacios, and Ibrahim Kapraywala, with Babba Rivera serving as CEO.Ceremonia offers a range of clean haircare products that cater to various hair types and concerns, including deeply conditioning hair masks, scalp oils, exfoliating shampoos, and hydration creams. Their products are designed to address issues like color treatment damage and scalp health, with clinical results showing a 60% reduction in split ends and a 25% decrease in breakage for their hair mask. The brand primarily serves the US market.Ceremonia generates revenue through direct-to-consumer sales via its website, offering promotional incentives such as discounts for first-time buyers and free shipping. Customers can select from various product categories focused on specific hair issues, with a pricing structure reflective of their flagship items, including a popular scalp oil and an innovative perfume mist.In April 2023, Ceremonia secured USD 10.000 mn in Series A funding to support its global expansion strategy. The company plans to introduce new products targeting additional haircare needs, although specific launches and dates have yet to be disclosed. The recent funding will facilitate the brand's growth into new markets, ensuring a broader reach and enhancing its product lineup.

## Funding rounds

- Series A, Apr 27, 2023, $10M — Silas Capital, Female Founders Fund, Sandbridge Capital
- Seed, Apr 30, 2021, $2M — Silas Capital, Beliade

## Investors

- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Seed, Series A
- Beliade (https://capitalatlas.ai/funds/beliade) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Series A
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series A