# Cera Care

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cera-care

- Industry: Healthcare IT
- Headquarters: Colchester, UK
- Website: www.ceracare.co.uk
- Total disclosed funding: $20M
- Latest round: Series B (Feb 26, 2020)
- Investors on record: 5

## About

Based in the UK, Cera Care Limited provides specialized home care services that empower individuals to maintain independence in their own homes. The company focuses on personalized care solutions that cater to a diverse clientele.Cera Care Limited is dedicated to offering personalized home care services. Founded in 2016 in Colchester, UK, by Ben Maruthappu, Marek Sacha, Martin Ocenáš, and Stefanie de Wever, the company has completed a total of 13 deals. The latest funding round was a VENTURE DEBT of EUR 155.00 mn, which matches the total amount raised. Ben Maruthappu serves as the CEO, leading the company's operations and strategic direction.Cera specializes in providing home care services aimed at allowing individuals to live longer, healthier lives in their own homes. The company’s core offerings include live-in care services and nurse-led complex care, designed to meet the varying needs of clients and their families. These services cater to elderly individuals, those with chronic illnesses, and those requiring assistance with daily living activities, thereby addressing the challenge of maintaining independence at home. Cera's client base primarily consists of private individuals seeking personalized care solutions, as well as families looking for reliable support for their loved ones. The services are available nationwide across the UK, targeting major urban areas and regions where there is a high demand for personalized home care solutions.Cera's revenue model is built on providing care services directly to consumers, focusing on a B2C structure. In 2021, the company reported revenue of EUR 171,759,095.60, with an EBITDA of EUR -18,198,524. Clients engage Cera through tailored care packages that can include both live-in care and specialized nurse-led services, with pricing varying according to the complexity and duration of care required. Regular transactions are structured around service agreements, allowing for both short-term and long-term engagements, which fosters ongoing relationships with clients and enhances customer satisfaction through personalized care solutions.Cera Care Limited intends to utilize the recent VENTURE DEBT funding from Escondido Ventures to support its strategic initiatives. The company is focusing on developing new products aimed at further enhancing its care services, although specific product release dates have not been disclosed. Additionally, Cera plans to expand its operations into new geographic regions, targeting areas with high demand for personalized care solutions, although no specific timelines have been provided for this expansion.

## Funding rounds

- Series B, Feb 26, 2020 — Kairos Partners (US), Yabeo Capital, Guinness Global Investors
- Series A, May 2, 2018, $17M — Kairos Partners (US), Yabeo Capital, Guinness Global Investors
- Seed, Jul 3, 2017 — Kairos Partners (US)
- Seed, Apr 20, 2017, $1.8M — Credo Ventures, Kima Ventures
- Seed, Nov 21, 2016, $1.6M — Credo Ventures

## Investors

- Credo Ventures (https://capitalatlas.ai/funds/credo-ventures) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Kairos Partners (US) (https://capitalatlas.ai/funds/kairos-partners-us) — Seed, Series A, Series B
- Yabeo Capital (https://capitalatlas.ai/funds/yabeo-capital) — Series A, Series B
- Guinness Global Investors (https://capitalatlas.ai/funds/guinness-global-investors) — Series A, Series B