# Census

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/census

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.getcensus.com
- Total disclosed funding: $141M
- Latest round: Series B (Oct 28, 2026)
- Investors on record: 5

## About

Census, headquartered in San Francisco, US, specializes in data integration, enabling businesses to synchronize and activate data across platforms, enhancing operational efficiency and decision-making.Census was founded in 2018 in San Francisco, US, by Boris Jabes, Sean Lynch, and Sean Sprawling. The company focuses on data integration, particularly through Reverse ETL processes. It has successfully secured a total of USD 60.00 mn through its funding rounds, with the most recent being a Series B round led by notable investors including Andreessen Horowitz and Sequoia Capital. As of now, Census's valuation stands at USD 570.52 mn, reflecting its growth trajectory in a competitive market.Census offers a comprehensive suite of products designed to unify and activate data across various platforms, leveraging advanced ETL (Extract, Transform, Load) processes. Their core offerings include Reverse ETL, which facilitates real-time synchronization of data from a warehouse to multiple SaaS applications, and the Audience Hub, allowing users to build dynamic audience segments without coding or CSV management. The platform employs advanced entity resolution techniques to ensure data accuracy by merging duplicate records and enhancing master data management capabilities. It serves a diverse client base, including companies in marketing, sales, and customer success, providing them with tools to improve audience segmentation, lead scoring, and customer health monitoring. The products are available globally, with a particular focus on North America and Europe, where there is a strong demand for data-driven decision-making across industries such as retail, technology, and financial services.Census generates revenue primarily through subscription-based models, providing clients with ongoing access to its data platform and associated services. Clients engage in transactions that typically involve tiered subscription plans, allowing for varying degrees of access and features based on organizational needs. For instance, larger enterprises may opt for comprehensive packages that include advanced capabilities like AI-driven data enrichment and integration with numerous data sources. The company’s flagship offerings, such as Reverse ETL and the Audience Hub, are essential components of these subscription plans. Revenue is structured around annual or monthly billing cycles, ensuring predictable income while maintaining flexibility for clients who may require scaling based on their growth or evolving data needs.In May 2025, Census was acquired by Fivetran, Inc., a strategic move aimed at enhancing Fivetran's capabilities in data integration from databases and SaaS applications. Following this acquisition, Census plans to expand its product line and enhance features to meet the evolving demands of its clientele. The company is targeting further expansion into European and Asian markets, aiming for a strong presence in regions with growing data integration needs. The recent funding will be utilized to bolster product development initiatives and support entry into these new markets, ensuring Census can maintain its competitive edge in a rapidly changing landscape.

## Funding rounds

- Series B, Oct 28, 2026, $60M
- Series B, Feb 7, 2022, $60M — Hong Shan, Insight Partners, Tiger Global Management, Andreessen Horowitz
- Series A, Feb 18, 2021, $17M — Hong Shan, Andreessen Horowitz
- Seed, Jun 2, 2020, $4.3M — Andreessen Horowitz, SV Angel

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Hong Shan — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B