# Celtra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/celtra

- Industry: Marketing/Advertising
- Headquarters: US
- Website: www.celtra.com
- Total disclosed funding: $25M
- Latest round: Series C (Jun 21, 2017)
- Investors on record: 6

## About

Based in Massachusetts, US, and founded in 2006, Celtra, Inc. provides a mobile and web-based marketing platform to advertisers. Miha Mikek is the CEO and founder of the company. The enterprise ranges from SaaS, creative and media agencies, ad tech, and brand marketing. In June 2017, Celtra Inc. raised USD 15 million in Series C funding co-led by Unilever Ventures and WPP Ventures, and in November 2021, Symphony Technology Group agreed to acquire a majority stake in Celtra, Inc. for USD 190 million from Unilever Ventures and WPP Ventures.

The organization provides creative automation for advertising and marketing that gives the brand, creative, production, and media team the solution for out-marketing the competition. The firm also provides creative automation for media and monetization is the platform for the design of ad product portfolios, and the production, delivery, and reporting of programmatic and direct-sold media. The company serves industries such as apparel, retail, internet, CPG, and QSR. Celtra's customers include Adidas, NBCU, WarnerMedia, Unilever, Spotify, and Shopify.

The November 2021 acquisition will help Celtra, Inc. grow in partnership with its founders and management team.

## Funding rounds

- Series C, Jun 21, 2017, $15M — Unilever Ventures, WPP Ventures
- Series B, Jan 17, 2013, $4M — GrandBanks Capital, Softbank Capital, Fairhaven Capital
- Series A, Jan 25, 2011, $5M — GrandBanks Capital, Fairhaven Capital
- Seed, Apr 27, 2009, $1.2M — South Central Ventures

## Investors

- South Central Ventures (https://capitalatlas.ai/funds/south-central-ventures) — Seed
- GrandBanks Capital (https://capitalatlas.ai/funds/grandbanks-capital) — Series A, Series B
- Fairhaven Capital (https://capitalatlas.ai/funds/fairhaven-capital) — Series A, Series B
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series C
- WPP Ventures (https://capitalatlas.ai/funds/wpp-ventures) — Series C