# Cello

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cello

- Industry: Marketing/Advertising
- Headquarters: Munich, Germany
- Website: www.cello.so
- Total disclosed funding: $3.5M
- Latest round: Seed (Jul 21, 2023)
- Investors on record: 1

## About

Based in Munich, Germany, and founded in 2022 by Robert Colletti and Stefan Bader, PowerPlay GmbH dba Cello provides a user-led growth platform that enables SaaS businesses to grow word-of-mouth marketing into an acquisition channel to acquire more customers. In July 2023, Cello raised EUR 3.1 million in venture funding led by new investor HV Capital, with participation from individual investors. Other unspecified investors also participated in the round. The firm’s customers include Demodesk, Sastrify, Unlock, Butter, and others.

The company provides an incentive-based platform to customers of product and sales-led SaaS (Software as a Service) firms, allowing them to offer a percentage of every net revenue (MRR) they refer to enable companies to grow sales through positive word-of-mouth marketing.

The company charges EUR 150/month for its Growth plan and EUR 750/month for its Scale plan.

The company intends to use the September 2022 funding to expand in Europe and North America.

## Funding rounds

- Seed, Jul 21, 2023, $3.5M — HV Capital

## Investors

- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Seed