# CELLA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cella

- Industry: Software
- Headquarters: Beijing, China
- Website: www.bind.ai
- Latest round: Angel (Aug 22, 2016)
- Investors on record: 1

## About

CELLA is a domain acquisition company that specializes in facilitating premium domain name transactions to enhance online presence for businesses and individuals.CELLA was founded in 2009 and operates out of Beijing, China. The company focuses on premium domain name sales and has undergone no significant pivots in its business strategy. The CEO of CELLA is Weiyi Xie along with Yang An. The company has been involved in 2 deals, with its most recent deal occurring on June 29, 2018.CELLA specializes in the sale of premium domain names through an online platform that streamlines the transaction process. Their core offerings revolve around domain acquisition, targeting clients looking to enhance their online presence with unique and memorable website addresses. The process includes a buyer protection program that ensures secure transactions and smooth ownership transfer. The company serves a diverse clientele including startups, established businesses, and entrepreneurs across various industries, focusing on markets in North America, Europe, and parts of Asia where the demand for domain registration remains high.CELLA generates revenue primarily through the sale of domain names facilitated by a structured transaction model. Clients purchase domains as one-time acquisitions or through negotiated terms including installment plans. The platform supports pricing tiers based on domain uniqueness and market value, employing both standard and premium pricing strategies. Additional services may include domain appraisal and consultancy for buyers, providing a streamlined experience for both B2B and direct-to-consumer sales.CELLA plans to leverage its recent seed funding raised from Changzhou Jinxin Venture Investment and Shenzhen Qianhai Shidai Asset Management on June 29, 2018, to enhance its product offerings and expand into new markets. The company is developing new products aimed at improving user experience in domain acquisition. Plans include targeting additional geographic regions beyond their current markets in North America, Europe, and Asia, although specific new markets have yet to be detailed.

## Funding rounds

- Angel, Aug 22, 2016 — 10Fund

## Investors

- 10Fund (https://capitalatlas.ai/funds/10fund) — Angel