# Celery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/celery-2

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.celeryway.com/
- Total disclosed funding: $6.3M
- Latest round: Seed (May 13, 2025)
- Investors on record: 4

## About

Celery, based in Israel, provides AI-powered financial monitoring solutions to optimize payroll accuracy and revenue management, helping organizations identify discrepancies and inefficiencies in their financial processes.Founded in 2022 in Tel Aviv, Israel, Celery specializes in financial monitoring services. The company has successfully completed 1 deal, raising USD 6.25 mn in Seed funding in May 2025, led by Team8 Capital and supported by other investors including 97212 Ventures and Centre Street Partners. Celery was established by professionals with backgrounds in financial technology and software development.Celery specializes in providing AI-powered financial monitoring solutions designed to enhance payroll accuracy and optimize revenue management. Their core offerings include Payroll Guard and Profit Shield, which work together to identify and rectify costly payroll discrepancies and revenue leaks before they affect the organization's bottom line. Payroll Guard automates the review of payroll data, catching anomalies that manual processes might overlook, while Profit Shield focuses on identifying unprofitable transactions and optimizing pricing strategies. The company serves a diverse client base, particularly in the healthcare sector, with notable customers including Ultimate Care, Azria Health, and Seasons Living. Celery's solutions have been implemented across various geographical markets, including North America, where the demand for efficient payroll and revenue management continues to rise.Celery operates on a subscription-based revenue model, providing clients with scalable access to their financial monitoring tools. The structure typically involves annual or monthly subscriptions for their core products, Payroll Guard and Profit Shield, which cater to businesses of varying sizes, from small enterprises to larger organizations with complex payroll needs. Clients benefit from automatic updates and ongoing support as part of their subscriptions, ensuring they have access to the latest features and security protocols. Specific pricing details for these products are tailored to the client's requirements and the scope of service, reflecting the commitment to customization and flexibility in meeting client needs.In May 2025, Celery raised USD 6.25 mn in Seed funding, led by new investor Team8 Capital, to enhance its sales and marketing efforts, accelerate platform development, and introduce automated tools for expense review, fraud detection, and asset management. The company aims to launch new features within the next year and plans to expand into additional markets beyond North America, targeting Europe and Asia by 2026.

## Funding rounds

- Seed, May 13, 2025, $6.3M — Centre Street Partners, Team8 Capital, Verissimo Ventures, 97212 Ventures

## Investors

- Centre Street Partners (https://capitalatlas.ai/funds/centre-street-partners) — Seed
- Team8 Capital (https://capitalatlas.ai/funds/team8-capital) — Seed
- Verissimo Ventures (https://capitalatlas.ai/funds/verissimo-ventures) — Seed
- 97212 Ventures (https://capitalatlas.ai/funds/97212-ventures) — Seed