# Cayena

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cayena

- Industry: Internet
- Headquarters: Sao Paulo, Brazil
- Website: www.cayena.com
- Total disclosed funding: $75M
- Latest round: Series B (Sep 18, 2024)
- Investors on record: 19

## About

Cayena is a B2B marketplace based in Sao Paulo, Brazil, specializing in the procurement of supplies for the food and beverage industry. It connects clients with qualified suppliers for essential product needs.Cayena, founded in 2019 by Gabriel Sendacz, Paula Gutierrez, and Raymond Shayo, operates a marketplace catering specifically to the food service sector. The company has completed a total of 3 deals, with its most recent funding round occurring on September 18, 2024. Cayena successfully raised BRL 300 million in a Series B funding round led by Bicycle Capital, including participation from several other investors such as Astella Investimentos and Canary. The firm has not undergone any publicly known pivots or changes in strategy since its inception.Cayena operates as a marketplace specifically designed for the procurement of supplies, primarily targeting the food and beverage industry. Its core offering includes a wide selection of products from various brands, catering to restaurants, bars, and other establishments needing essential supplies. The platform connects users with qualified suppliers, facilitating the purchase of items across multiple categories tailored to the food service sector. Cayena emphasizes rapid delivery, with 96% of orders fulfilled within one business day in serviced regions, ensuring that clients receive their products promptly. This service is particularly beneficial for establishments in urban areas where quick restocking is crucial for operational continuity. The marketplace extends its reach to a diverse client base, including restaurants and bars, in major metropolitan areas across Brazil.Cayena operates a straightforward revenue model centered on product sales without imposing service fees on its clients. Transactions occur as businesses place orders through the platform, with a minimum order requirement of R$250 set by partner suppliers. Clients pay solely for the products they purchase, creating a direct-to-consumer model that emphasizes transparency and simplicity. The company fosters relationships with both suppliers and clients, enhancing its marketplace by ensuring a robust selection of offerings tailored to customer needs. The absence of subscription fees or additional charges allows Cayena to maintain a competitive edge in the marketplace, focusing on sales volume generated through its diverse range of products and efficient service delivery.In September 2024, Cayena raised BRL 300 million in Series B funding led by Bicycle Capital, with participation from returning investors including Astella Investimentos and Clocktower Technology Ventures. The company plans to utilize this funding to develop its online platform and widen its product offerings. Cayena aims to expand into new geographic regions, specifically targeting additional metropolitan areas across Brazil within the next year.

## Funding rounds

- Series B, Sep 18, 2024, $54M — Astella Investimentos, Endeavor Catalyst, FJ Labs, Clocktower Technology Ventures, Picus Capital, Canary, Globo Ventures, Vine Ventures, FEMSA Ventures, Norte Ventures, Bicycle Capital
- Series A, Feb 24, 2022, $18M — Canaan Partners, Astella Investimentos, MSA Capital, Endeavor Catalyst, FJ Labs, Clocktower Technology Ventures, Picus Capital, Grao, Vine Ventures, Gilgamesh Ventures, Scale-Up Ventures, FEMSA Ventures
- Series A, Jun 28, 2021, $3.5M — Astella Investimentos, MSA Capital, Canary Venture Partners, FJ Labs, Picus Capital, Norte Ventures, Noa Capital Partners, Grao, FEMSA Ventures, TAP Development

## Investors

- Astella Investimentos (https://capitalatlas.ai/funds/astella-investimentos) — Series A, Series B
- MSA Capital (https://capitalatlas.ai/funds/msa-capital) — Series A
- Canary Venture Partners (https://capitalatlas.ai/funds/canary-venture-partners) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A, Series B
- Picus Capital (https://capitalatlas.ai/funds/picus-capital) — Series A, Series B
- Norte Ventures (https://capitalatlas.ai/funds/norte-ventures) — Series A, Series B
- Noa Capital Partners (https://capitalatlas.ai/funds/noa-capital-partners) — Series A
- Grao (https://capitalatlas.ai/funds/grao) — Series A
- FEMSA Ventures (https://capitalatlas.ai/funds/femsa-ventures) — Series A, Series B
- TAP Development (https://capitalatlas.ai/funds/tap-development) — Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series A, Series B
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Series A, Series B
- Vine Ventures — Series A, Series B
- Gilgamesh Ventures (https://capitalatlas.ai/funds/gilgamesh-ventures) — Series A
- Scale-Up Ventures (https://capitalatlas.ai/funds/scale-up-ventures-2) — Series A
- Canary (https://capitalatlas.ai/funds/canary) — Series B
- Globo Ventures (https://capitalatlas.ai/funds/globo-ventures) — Series B
- Bicycle Capital (https://capitalatlas.ai/funds/bicycle-capital) — Series B