# Caviar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/caviar

- Industry: Internet
- Headquarters: London, UK
- Website: www.trycaviar.com
- Total disclosed funding: $15M
- Latest round: Series A (Apr 29, 2014)
- Investors on record: 6

## About

Caviar, Inc., based in the UK, specializes in seamless food delivery services, connecting consumers with a variety of local restaurants for convenient dining experiences.Founded in 2012 and headquartered in London, UK, Caviar, Inc. offers a food delivery platform that enables customers to order from local eateries. The company has undergone significant growth, receiving a total of USD 13.00 mn in funding through 3 deals, with the most recent being an ADD-ON Trade Sale on August 4, 2014, when Block, Inc., Starbucks Corporation, and Visa Inc. acquired Caviar for USD 90.00 mn. The co-founders, Tracy Greenan and Yuliya Goloveshkina, have guided the company since its inception, with Bert Hamelinck currently serving as CEO.Caviar Food Delivery & Takeout specializes in providing an efficient platform for ordering food from a diverse selection of local restaurants. Customers can browse menus, place orders, and enjoy meals delivered directly to their homes. The service aims to meet the demand for takeout options while helping restaurants broaden their customer base. Caviar operates in key metropolitan markets such as New York City, San Francisco, and Los Angeles, appealing to urban consumers from busy professionals to families seeking convenient meal solutions.Caviar generates revenue through a commission-based model, where restaurants pay a percentage of each order placed on its platform. This model allows Caviar to earn from each transaction while enabling restaurants to reach more customers. The platform also offers premium services that may include exclusive partnerships or subscription options, providing benefits like lower delivery fees or prioritized deliveries. By maintaining a pricing strategy that appeals to a range of dining preferences, Caviar serves both high-end and casual dining segments effectively.Caviar's recent acquisition in August 2014 positions it for strategic growth. The company plans to expand its services into new metropolitan areas, enhancing its market presence. Recent funding will be utilized to support these geographic expansions and develop new offerings that cater to evolving consumer demands. Furthermore, Caviar aims to enhance its technological infrastructure, improving the user experience and operational efficiency to meet the growing demand in the food delivery sector.

## Funding rounds

- Series A, Apr 29, 2014, $13M — Tiger Global Management
- Seed, Jun 1, 2013, $2M — Andreessen Horowitz, The Harvard Common Press, Ironfire Ventures, Mixt Greens, Winklevoss Capital

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- The Harvard Common Press — Seed
- Ironfire Ventures (https://capitalatlas.ai/funds/ironfire-ventures) — Seed
- Mixt Greens — Seed
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A