# Caterpillar Health Rewards

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/caterpillar-health-rewards

- Industry: Software
- Headquarters: London, UK
- Website: www.caterpillar.health
- Total disclosed funding: $0.6M
- Latest round: Seed (Mar 30, 2022)
- Investors on record: 1

## About

Based in London, UK, and founded in 2021 by Paul Baverstock (CEO), Caterpillar Health Rewards Ltd, doing business as, Caterpillar, has developed a mobile application that positively reinforces healthy lifestyle, education, and behavior change. In March 2022, Caterpillar Health Rewards Ltd raised GBP 450,000 in seed funding led by new investor Jenson Funding Partners, with participation from other unspecified investors.

The company has developed a mobile application that is based on a software-as-a-service platform and integrates with third-party wearables and health apps like Google Fit and Apple Health. The program is based on behavioral science, which rewards users with loyalty points redeemable at prominent businesses like Vue Cinemas and online gym class provider Hustle for increased and sustained physical activity and better eating habits.

The company intends to use the March 2022 funds to add new features to the app, expand the range of loyalty schemes it offers, and for other areas of business development.

## Funding rounds

- Seed, Mar 30, 2022, $0.6M — Jenson Funding Partners

## Investors

- Jenson Funding Partners (https://capitalatlas.ai/funds/jenson-funding-partners) — Seed