# Catch Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/catch-2

- Industry: Consumer Products
- Headquarters: Chicago, US
- Website: www.catchco.com
- Total disclosed funding: $42M
- Latest round: Series B (Apr 30, 2021)
- Investors on record: 5

## About

Founded in 2012 and based in Illinois, US, Mystery Tackle Box, Inc., doing business as Catch Co., operates as a provider of fishing products such as Karl's bait & tackle, biospawn, and rods for the fishing industry. In March 2024, Gordon Brothers Group, LLC, a portfolio company of Stone Point Capital and CPP Investment Board, acquired Catch Co. from True Ventures and TechNexus Venture Collaborative. As of 2024, the company is led by its CEO, Pavel Sokolovsky, and president, Matthew Glerum.

Catch Co. offers a range of fishing products under its own brands as well as through collaborations. The company owns and operates a portfolio of fishing brands, such as Karl’s Bait & Tackle Shop, which is an online local tackle store that provides a wide selection of baits; and 10,000 Fish. The firm also produces fishing-related content.

## Funding rounds

- Series B, Apr 30, 2021, $38M — True Ventures, TechNexus Venture Collaborative
- Series A, Sep 20, 2017, $3.5M — Listen Ventures, Guild Capital, FJ Labs

## Investors

- Listen Ventures (https://capitalatlas.ai/funds/listen-ventures) — Series A
- Guild Capital (https://capitalatlas.ai/funds/guild-capital) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series B
- TechNexus Venture Collaborative (https://capitalatlas.ai/funds/technexus-venture-collaborative) — Series B