# Casters Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/casters-holdings

- Industry: Software
- Headquarters: Chicago, US
- Website: www.hellofyllo.com
- Total disclosed funding: $87M
- Latest round: Series C (Oct 20, 2021)
- Investors on record: 16

## About

Casters Holdings, Inc. specializes in innovative digital advertising solutions, focusing on audience targeting and media strategy to optimize advertising efforts for marketers and agencies across North America and Europe.Founded in 2019 in Chicago, US, Casters Holdings, Inc. operates within the digital advertising space, enhancing media strategies for clients. The company has closed a total of 6 deals, with their most recent deal occurring on October 20, 2021, when they raised USD 41 mn in Series C funding led by Eminence Capital. The founders of the company include Aristotle Loumis and Chad Bronstein, with Jeff Ragovin serving as CEO. The latest funding has helped to bolster their technology stack following the acquisition of DataOwl in February 2021.Fyllo™ provides a comprehensive suite of products designed for audience targeting and media strategy in digital advertising. Their primary offering is a contextual targeting platform that utilizes progressive datasets to engage audiences effectively, ensuring GDPR compliance. Users can build both pre-defined and bespoke audience segments to meet specific advertising objectives, addressing challenges in industry alignment and strategy conflicts. Fyllo primarily caters to marketers and advertisers in North America and Europe, focusing on data-driven solutions for various sectors.Fyllo earns revenue through subscription-based services and partnerships within the advertising ecosystem. Clients, including marketing agencies and advertisers, subscribe to tailored service packages that encompass audience targeting and media activation strategies. Their pricing model is designed to cater to a wide range of clients, ensuring adaptability for both small and large enterprises. The flagship offerings, particularly contextual targeting and audience extension services, play a crucial role in optimizing clients' advertising campaigns and maximizing their return on advertising spend.With the recent funding of USD 41 mn raised in October 2021, Casters Holdings, Inc. intends to enhance its technology stack and hire additional talent to support its growth. The company plans to introduce new products aimed at expanding its market presence by the end of 2022, particularly targeting new geographic regions and industries. This will include further acquisitions to complement their existing capabilities, following the earlier purchase of DataOwl, positioning them for growth in the evolving digital advertising landscape.

## Funding rounds

- Series C, Oct 20, 2021, $41M — Eminence Capital, ArrowMark Partners, Longview Capital Partners, K2 Asset Management, JW Asset Management, Salveo Capital, Phyto Partners, Arcadian Capital, SOL Global Investments, Ambria Capital
- Series B, Feb 26, 2021, $20M — Arcadian Capital Partners, JW Asset Management, K2 & Associates Investment Management Inc., Salveo Capital, NRP Group, Entourage Effect Capital, SOL Global Investments
- Series A, Aug 12, 2020, $10M — Arcadian Capital Partners, JW Asset Management, K2 & Associates Investment Management Inc., Salveo Capital, Phyto Partners
- Seed, Sep 4, 2019, $16M — JW Asset Management, K2 & Associates Investment Management Inc., GrowGeneration, Inc., TerrAscend Corp.

## Investors

- JW Asset Management (https://capitalatlas.ai/funds/jw-asset-management) — Seed, Series A, Series B, Series C
- K2 & Associates Investment Management Inc. — Seed, Series A, Series B
- GrowGeneration, Inc. — Seed
- TerrAscend Corp. — Seed
- Arcadian Capital Partners (https://capitalatlas.ai/funds/arcadian-capital-partners) — Series A, Series B
- Salveo Capital (https://capitalatlas.ai/funds/salveo-capital) — Series A, Series B, Series C
- Phyto Partners (https://capitalatlas.ai/funds/phyto-partners) — Series A, Series C
- NRP Group — Series B
- Entourage Effect Capital (https://capitalatlas.ai/funds/entourage-effect-capital) — Series B
- SOL Global Investments (https://capitalatlas.ai/funds/sol-global-investments) — Series B, Series C
- Eminence Capital — Series C
- ArrowMark Partners — Series C
- Longview Capital Partners (https://capitalatlas.ai/funds/longview-capital-partners) — Series C
- K2 Asset Management — Series C
- Arcadian Capital (https://capitalatlas.ai/funds/arcadian-capital) — Series C
- Ambria Capital — Series C