# Cassandra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cassandra

- Industry: Software
- Headquarters: Milan, Italy
- Website: www.cassandra.app/
- Total disclosed funding: $2.2M
- Latest round: Seed (Mar 24, 2025)
- Investors on record: 3

## About

Cassandra Srl is a Milan-based company specializing in AI-enhanced Marketing Mix Modeling (MMM) software, dedicated to optimizing marketing budgets and improving Return on Investment (ROI) for diverse industries.Founded in 2022 in Milan, Italy, Cassandra Srl provides advanced analytics solutions for marketing optimization. The company has engaged in a single deal to date, successfully raising EUR 2 million in Seed funding on March 24, 2025, led by Italian Founders Fund with participation from Mana Ventures and Pitchdrive. The founder's history and prior ventures are not disclosed.Cassandra offers an AI-enhanced Marketing Mix Modeling (MMM) software designed to optimize budget allocation and maximize Return on Investment (ROI) for marketing campaigns. The core functionality of the platform includes incrementality testing, which allows clients to measure campaign performance without relying on user-level data and while adhering to privacy regulations. This software is capable of analyzing a wide range of marketing activities, including digital and offline advertising campaigns, organic marketing efforts such as email and social media, and various external events like pricing changes and store openings. The primary user base consists of companies across diverse industries, particularly in sectors such as technology, retail, travel, and eCommerce. Cassandra’s products are primarily targeted at clients in North America, Europe, and parts of Asia, enabling businesses to make data-driven decisions regarding their media allocations.Cassandra operates on a subscription-based revenue model, where clients pay to access the platform's suite of analytics tools. This model typically includes a 14-day free trial, after which customers can select from various pricing plans based on their specific needs and the scale of their marketing activities. For example, businesses spending over EUR 30,000 on advertising monthly are likely to benefit most from the service's advanced features, which require a commitment to ongoing data analysis. The firm engages primarily in B2B transactions, partnering with brands and marketing agencies to deliver tailored insights that enhance advertising strategies. Revenue streams are driven by the value provided through advanced machine-learning capabilities that continuously refine marketing strategies and optimize spending, ensuring that clients can achieve their desired outcomes efficiently.In March 2025, Cassandra Srl raised EUR 2 million in Seed funding led by the Italian Founders Fund, which will be utilized to drive innovation, expand the workforce, and support global market expansion. The company aims to launch new features for its MMM software by mid-2026 and is targeting entry into the Asia-Pacific region and Latin America by the end of 2026.

## Funding rounds

- Seed, Mar 24, 2025, $2.2M — Mana Ventures, Pitchdrive, Italian Founders Fund

## Investors

- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Seed
- Pitchdrive (https://capitalatlas.ai/funds/pitchdrive) — Seed
- Italian Founders Fund (https://capitalatlas.ai/funds/italian-founders-fund) — Seed