# Cashrewards Operations

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cashrewards-operations-pty

- Industry: Financial Services
- Headquarters: Sydney, Australia
- Website: www.cashrewards.com
- Total disclosed funding: $3.9M
- Latest round: Series A (May 14, 2019)
- Investors on record: 3

## About

Cashrewards Operations Pty Limited is a cashback rewards platform that connects consumers with a wide array of online retailers, enhancing their shopping experience through cashback incentives.Founded in 2014, Cashrewards Operations Pty Limited is based in Sydney, Australia. The company operates as a cashback rewards platform, facilitating transactions between consumers and online retailers. The firm has executed 4 deals, with its most recent funding round occurring on December 2, 2020, when it raised AUD 25.90 mn from investor 1835i, bringing the total amount raised to AUD 25.90 mn. Andrew Clarke serves as both the CEO and Founder, leading the company through its strategic initiatives.Cashrewards operates primarily as a cashback rewards platform that connects consumers with a variety of online retailers. By partnering with brands that pay a commission for customers referred through the platform, Cashrewards is able to distribute a portion of this commission back to users as cashback. The platform caters to a diverse consumer base in Australia and select international markets, granting access to over 2,000 participating retailers.In the most recent financial year of 2021, Cashrewards recorded a revenue of AUD 16,495,663.50 and an EBITDA of AUD -17,723,126.20, indicating the financial dynamics of their performance during that period.Cashrewards plans to utilize its recent funding from the AUD 25.90 mn raised in December 2020 to enhance its platform with new features aimed at improving user experience and increasing retailer partnerships. Additionally, the firm is targeting expansion into new markets, with a focus on geographic regions beyond Australia. Following its IPO where Cashrewards sold 37.6 million shares at AUD 1.73 each, 1835i’s majority acquisition of Cashrewards for AUD 100 mn will lead to its delisting, allowing for strategic restructuring and growth initiatives.

## Funding rounds

- Series A, May 14, 2019, $3.9M — Gleneagle Asset Management, Alium Capital Management, Dempsey capital pty ltd

## Investors

- Gleneagle Asset Management — Series A
- Alium Capital Management (https://capitalatlas.ai/funds/alium-capital-management) — Series A
- Dempsey capital pty ltd — Series A