# CashKaro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cashkaro

- Industry: Internet
- Headquarters: Gurgaon, India
- Website: www.cashkaro.com
- Total disclosed funding: $30M
- Latest round: Series C (Nov 3, 2022)
- Investors on record: 3

## About

CashKaro is a cashback and coupon aggregation platform enhancing online shopping by offering users cashback deals and discount coupons across various retailers, primarily in India.Founded in 2013 in Gurgaon, India, CashKaro operates as a cashback platform allowing users to discover and benefit from cashback offers. The founders, Kiran Jangid, Rohan Bhargava, and Swati Bhargava, have a background in entrepreneurship. CashKaro has raised a total of INR 1.3 billion, with its latest funding being a Series C round led by Affle Group on November 3, 2022, bringing the total amount raised to INR 1.3 billion.CashKaro primarily operates as a cashback and coupon aggregation platform, designed to enhance the online shopping experience for consumers. The core offerings include a user-friendly app and website that allow customers to discover cashback deals, discount coupons, and promotional codes across various retailers and e-commerce platforms. Users select a brand from the CashKaro app, which redirects them to the retailer's site for purchase, ensuring a seamless shopping experience. CashKaro specifically targets the Indian market, catering to a diverse audience that includes budget-conscious shoppers, frequent online buyers, and those seeking additional savings on their purchases. The platform collaborates with numerous popular retailers, including Amazon, Flipkart, Myntra, and Ajio, effectively serving millions of consumers looking to maximize their shopping value.In the most recent fiscal year ending in 2023, CashKaro reported a revenue of INR 30,979,952 and an EBITDA of INR -1,213,330.9.Following the recent Series C funding round led by Affle Group in November 2022, CashKaro plans to utilize the INR 1.3 billion to hire new talents and enhance its marketing and product development efforts. The company aims to expand its services and market presence further in the Indian e-commerce landscape, focusing on acquiring new customers and refining its platform offerings.

## Funding rounds

- Series C, Nov 3, 2022, $16M — Affle Group
- Series B, Sep 15, 2020, $10M — Kalaari Capital, Korea Investment Partners
- Series A, Nov 16, 2015, $3.8M — Kalaari Capital

## Investors

- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Series A, Series B
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B
- Affle Group (https://capitalatlas.ai/funds/affle-group) — Series C