# Cartona

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cartona

- Industry: Internet
- Headquarters: Giza, Egypt
- Website: https://cartona.com
- Total disclosed funding: $18M
- Latest round: Series A (Jul 30, 2024)
- Investors on record: 7

## About

Based in Egypt, Cartona operates as a B2B e-commerce marketplace that connects buyers and sellers, enhancing the efficiency of the supply chain for local businesses.Cartona is a B2B e-commerce platform founded in 2020, headquartered in Giza, Egypt. The company specializes in connecting retailers with suppliers across the supply chain. The founder, Rafik Zaher, has a history of entrepreneurial ventures. Recently, Cartona raised USD 5.6 mn in Series A funding on July 30, 2024, led by Algebra Ventures with participation from Silicon Badia and Sanad Abu Dhabi, marking a total amount raised of USD 5.6 mn.Cartona provides a digital platform that facilitates efficient purchasing for retailers in Egypt, featuring over 4,500 suppliers, including FMCG producers and wholesalers. The platform is accessible to various businesses, including small retailers, cafes, and restaurants, enabling them to manage orders and inventory 24/7, thus streamlining their operations.The revenue model of Cartona relies on transaction fees from B2B sales conducted via its marketplace. By optimizing the purchasing process for retailers and wholesalers, the company fosters partnerships with FMCG firms and promotes cashless payments and buy now, pay later (BNPL) financing options, allowing clients to manage cash flows effectively.Following its recent funding round in July 2024, Cartona plans to utilize the USD 5.6 mn raised to support product development and expand its operations throughout the MENA region. The company is focused on enhancing its platform offerings and potentially launching new products to better serve its customers, driving further growth in its market presence.

## Funding rounds

- Series A, Jul 30, 2024, $5.6M — Silicon Badia, Algebra Ventures, Sanad Abu Dhabi
- Series A, Jul 25, 2022, $12M — Silicon Badia, SUNNY SIDE UP Inc., Global Ventures, Sanad Abu Dhabi, Kepple Africa Ventures, AB Accelerator

## Investors

- Silicon Badia (https://capitalatlas.ai/funds/silicon-badia) — Series A
- SUNNY SIDE UP Inc. — Series A
- Global Ventures (https://capitalatlas.ai/funds/global-ventures) — Series A
- Sanad Abu Dhabi — Series A
- Kepple Africa Ventures (https://capitalatlas.ai/funds/kepple-africa-ventures) — Series A
- AB Accelerator (https://capitalatlas.ai/funds/ab-accelerator) — Series A
- Algebra Ventures (https://capitalatlas.ai/funds/algebra-ventures) — Series A