# Cartera Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cartera-commerce

- Industry: Marketing/Advertising
- Headquarters: Lexington, US
- Website: www.cartera.com
- Total disclosed funding: $33M
- Latest round: Series B (Jun 5, 2012)
- Investors on record: 5

## About

Cartera Commerce, Inc. is a technology-driven company that offers innovative consumer engagement solutions, enabling partners to enhance sales through a variety of card-linked and click-based tracking mechanisms.Founded in 2005 and headquartered in Lexington, US, Cartera Commerce, Inc. specializes in consumer engagement and has undergone strategic pivots to enhance its technology offerings. The company was acquired by Ebates.com on January 27, 2017, for an undisclosed amount. Marc Mazzone, who has a strong entrepreneurial background, leads the firm as CEO. Cartera has successfully closed 10 deals to date and raised a total of USD 12.20 mn in funding, with its most recent round being a Series B led by Comvest Partners, which significantly contributed to its current valuation of USD 108.22 mn.Cartera offers a comprehensive suite of Shop & Earn products and services, leveraging advanced tracking technology to drive consumer engagement and sales for partner merchants. Its core offerings include card-linked and click-based tracking solutions, facilitating over 1,500 online offers across more than 20 categories, alongside merchant-funded offers available at over 100,000 in-store locations and 42,000 dining establishments nationwide. These solutions cater to retailers, dining establishments, and consumers, providing customizable rewards programs that incentivize spending in various currencies, including miles, points, and cash back, primarily marketed in the U.S. and Canada.Cartera generates revenue through a partnership model that connects retailers and consumers via its Shop & Earn platform, operating on a commission structure where participating retailers fund consumer rewards. This model is designed to increase transaction volume while ensuring compliance with industry standards. The company maximizes revenue opportunities with robust content management technology, facilitating point-of-sale deals and coupon codes, and offers a range of products and services including customizable rewards solutions and APIs for seamless integration with retailers' platforms.Cartera Commerce, Inc. is focused on expanding its market reach and enhancing its product offerings. The recent funding from the Series B round will be utilized to support the development of new products and services designed to further engage consumers. The company aims to explore expansion into new geographic regions, targeting markets beyond the U.S. and Canada by the end of 2023. Following its acquisition by Ebates.com, Cartera is expected to leverage additional resources to innovate and launch the upcoming solutions, enhancing its competitive advantage in the consumer engagement landscape.

## Funding rounds

- Series B, Jun 5, 2012, $12M — Venture Capital Fund of New England, Dace Ventures, Flybridge Capital Partners, Lbo Enterprises, Comvest Partners
- Series C, Jul 7, 2010, $6.5M — Venture Capital Fund of New England, Dace Ventures, Flybridge Capital Partners
- Series B, Nov 3, 2008, $1M — Venture Capital Fund of New England, Dace Ventures
- Series B, Aug 26, 2008, $7M — Venture Capital Fund of New England, Dace Ventures, Flybridge Capital Partners
- Seed, Sep 18, 2007, $2.5M — Venture Capital Fund of New England
- Seed, Sep 21, 2006, $2M — Venture Capital Fund of New England, Flybridge Capital Partners
- Seed, Dec 15, 2005, $1.5M — Flybridge Capital Partners
- Seed, Aug 24, 2005, $0.5M — Flybridge Capital Partners

## Investors

- Flybridge Capital Partners (https://capitalatlas.ai/funds/flybridge-capital-partners) — Seed, Series B, Series C
- Venture Capital Fund of New England (https://capitalatlas.ai/funds/venture-capital-fund-of-new-england) — Seed, Series B, Series C
- Dace Ventures (https://capitalatlas.ai/funds/dace-ventures) — Series B, Series C
- Lbo Enterprises — Series B
- Comvest Partners (https://capitalatlas.ai/funds/comvest-partners) — Series B