# Carta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/carta

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.carta.com/
- Total disclosed funding: $1.1B
- Latest round: Series G (Jul 30, 2021)
- Investors on record: 29

## About

Based in California, US, and founded in 2012, eShares, Inc., doing business as Carta, Inc., provides cap table management software for most VC-backed startups that helps companies and investors track and monitor their capitalization tables, valuations, investments, and stock or equity purchase plans. The company was co-founded by Henry Ward (CEO) and Manu Kumar. In August 2021, eShares, Inc. raised USD 498.50 million in series G funding led by Silver Lake, including 9Yards Capital, Permira and Vetamer Digital Horizon.

Carta offers equity management solutions for public and private companies, venture capitalists, and LLCs to help with financial planning management. The firm's platform helps companies and investors to further manage and make financial decisions by providing a capitalization table, valuations, investments, and stock or equity purchase plan. The company also offers financial reporting and tax audit tools such as 409A – used to determine the fair market value of a company’s common stock, and ASC 718 – an expense employee stock-based compensation reported in an income statement. Furthermore, the company has an Equity 101 program to provide free, interactive financial education.

The company generates revenue through a subscription-based model by offering various platform subscription plans for companies, venture capital firms and businesses - the pricing is based on the plan depending on the company stage: Launched, which is free for companies with up to 25 stakeholders and up to USD 1million raised; Build, an end-to-end fundraising tools and equity management; Grow, for valuations and tax support; and Scale, for compliance and financial reporting; plus Add-ons including Total Compensation and Equity Advisory. Moreover, Carta generates revenue through, Carta LLC - a platform built for LLCs and private equity-backed companies, which also offers different subscription Add-ons such as Audit-ready valuations, Financial Reporting, and Scenario Modeling. Price is based on the number of users.

## Funding rounds

- Series G, Jul 30, 2021, $499M — Permira, Silver Lake, 9Yards Capital, Launchbay Capital, Vetamer Capital Management
- Series F, Jun 23, 2020, $35M — Lightspeed Venture Partners
- Series F, Apr 7, 2020, $175M — Lightspeed Venture Partners, Tribe Capital
- Series E, May 3, 2019, $271M — Lightspeed Venture Partners, Menlo Ventures, Meritech Capital Partners, Tiger Global Management, Andreessen Horowitz, Goldman Sachs Asset Management, Thrive Capital, Tribe Capital, Company Ventures
- Series D, Dec 26, 2018, $63M — Menlo Ventures, Meritech Capital Partners, Union Square Ventures, Spark Capital, Tribe Capital
- Series C, Aug 25, 2017, $39M — Menlo Ventures, Union Square Ventures, Spark Capital, SV Angel, Social Capital
- Series B, Jul 10, 2015, $17M — Industry Ventures, Union Square Ventures, Spark Capital, Anthemis, Oakhouse Partners
- Series A, Nov 7, 2014, $7.3M — Union Square Ventures, Spark Capital, K9 Ventures, Oakhouse Partners
- Seed, Jul 26, 2013, $1.8M — K9 Ventures, Kima Ventures, XG Ventures, TSVC, Expansion Venture Capital, Oakhouse Partners, Structure Capital, Draper, Elefund

## Investors

- K9 Ventures (https://capitalatlas.ai/funds/k9-ventures) — Seed, Series A
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Seed
- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Seed
- Oakhouse Partners (https://capitalatlas.ai/funds/oakhouse-partners) — Seed, Series A, Series B
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Elefund (https://capitalatlas.ai/funds/elefund) — Seed
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series D
- Spark Capital — Series A, Series B, Series C, Series D
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B
- Anthemis (https://capitalatlas.ai/funds/anthemis) — Series B
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series C, Series D, Series E
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series C
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series C
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series D, Series E
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Series D, Series E, Series F
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series E, Series F
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series E
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series E
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series E
- Company Ventures (https://capitalatlas.ai/funds/company-ventures) — Series E
- Permira (https://capitalatlas.ai/funds/permira) — Series G
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series G
- 9Yards Capital (https://capitalatlas.ai/funds/9yards-capital) — Series G
- Launchbay Capital (https://capitalatlas.ai/funds/launchbay-capital) — Series G
- Vetamer Capital Management — Series G