# cart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cart

- Industry: Pharmaceuticals
- Headquarters: Tokyo, Japan
- Website: https://cart-ltd.com/
- Total disclosed funding: $5.1M
- Latest round: Series B (Feb 13, 2019)
- Investors on record: 6

## About

Based in Japan, cart ltd. operates an e-commerce platform that addresses nutritional deficiencies, particularly anemia, through innovative products tailored for women.Founded in 2016, cart ltd. is based in Tokyo, Japan, and specializes in e-commerce solutions for nutritional health. The company has secured a total of JPY 260 million in funding through a SERIES B round completed on February 13, 2019, with notable investors including Allied Architects, Inc., Beenos, Mitsubishi UFJ Capital, Resona Capital, and SMBC Venture Capital. The total amount raised by the company stands at JPY 260 million, with a current valuation of JPY 1,882.353 million.????cart primarily focuses on addressing nutritional issues faced by Japanese women, particularly concerning anemia, through its flagship product, Revol. This initiative combines nutritional science with innovative product offerings designed to enhance the "blood power" of its users. Revol specifically targets women experiencing fatigue and health challenges linked to iron deficiency, offering tailored solutions that include supplements and educational resources on nutrition. Launched in December 2019, the product is crafted to not only alleviate anemia but also promote overall well-being among its clientele. The company's offerings are primarily marketed in Japan, catering to health-conscious consumers seeking effective nutritional solutions.The revenue model for ????cart revolves around direct sales of its products, specifically through the Revol line. Transactions are facilitated via a retail framework where end consumers purchase products directly, supported by marketing efforts that emphasize the unique benefits of the offerings. The structure is designed to engage individual customers rather than relying on wholesalers or large-scale partnerships, which allows for direct interaction and feedback from users. Pricing mechanisms for these products are established to align with the niche health and wellness market, ensuring accessibility for the target demographic while reflecting the value proposition of enhanced health benefits. The focus on direct-to-consumer sales supports a streamlined purchasing process, fostering a loyal customer base aligned with the company’s mission of promoting healthy lifestyles.Following the SERIES B funding in February 2019, cart ltd. plans to strengthen its organizational structure with a focus on product development and design enhancements. The company aims to improve its website and customer service levels, while creating a unique customer attraction model in collaboration with micro-influencers. Future growth initiatives include the launch of new product offerings geared towards women’s health, with specific details on release dates yet to be announced. Expansion plans are likely to target broader markets within Asia, aligning with the company’s strategic goals.

## Funding rounds

- Series B, Feb 13, 2019, $2.4M — Mitsubishi UFJ Capital, SMBC Venture Capital, Beenos, Resona Capital, Allied Architects, Inc.
- Series A, Nov 29, 2016, $2.7M — JAFCO Group

## Investors

- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B
- Beenos — Series B
- Resona Capital (https://capitalatlas.ai/funds/resona-capital) — Series B
- Allied Architects, Inc. — Series B