# Cart.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cart-com

- Industry: Software
- Headquarters: Houston, US
- Website: www.cart.com
- Total disclosed funding: $291M
- Latest round: Series C (Apr 11, 2025)
- Investors on record: 20

## About

Based in Texas, US, and founded in 2020, Cart.com, Inc. provides software and service solutions to e-commerce brands. The company was co-founded by Omair Tariq and Jim Jacobsen. Cart.com serves over 2,000 e-commerce brands, including GNC, Haymaker Coffee, KeHE, and Gravatiq. Based in the US, Cart.com, Inc. operates as an e-commerce-as-a-service (ECaaS) provider that allows brands to manage their business. Based in Texas, US, and founded in 2020, Cart.com, Inc. provides software and service solutions to e-commerce brands. The company was co-founded by Omair Tariq and Jim Jacobsen. Cart.com serves over 2,000 e-commerce brands, including GNC, Haymaker Coffee, KeHE, and Gravatiq. In March 2026, Cart.com, Inc. raised USD 180 million in growth funding led by Springcoast Partners, with participation from PayPal Ventures, Arsenal Growth, Mercury, and Oak HC/FT. The company offers e-commerce solutions that provide online store software, digital marketing, creative services, payment processing, merchant financing, customer service, and warehouse and order fulfillment. Cart.com earns from ecommerce software, logistics services, data tools, and subscription-based infrastructure. The company plans to use the March 2026 funding to develop its commerce software, expand its fulfillment network, and invest in automation and AI to improve operations and shipping efficiency.

## Funding rounds

- Series C, Apr 11, 2025, $15M — Neuberger Berman, BlackRock, eGateway Capital
- Series C, Mar 14, 2023, $38M — Aramco Ventures, Kingfisher Investment Advisors, Snowflake Ventures, BRC Group Holdings, Legacy Knight
- Series B, Dec 28, 2021, $117M — Visa Inc., Citi Ventures, Legacy Knight
- Series B, Aug 6, 2021, $98M — Mercury, Arsenal Growth, Oak HC/FT, Moonshots Capital, Raven Venture Partners, Clearco, PayPal Ventures, G9 Ventures, Valedor Partners
- Series A, Mar 31, 2021, $23M — Mercury, Arsenal Growth, Moonshots Capital, Scarlet Venture Fund

## Investors

- Mercury (https://capitalatlas.ai/funds/mercury) — Series A, Series B
- Arsenal Growth (https://capitalatlas.ai/funds/arsenal-growth) — Series A, Series B
- Moonshots Capital (https://capitalatlas.ai/funds/moonshots-capital) — Series A, Series B
- Scarlet Venture Fund — Series A
- Oak HC/FT (https://capitalatlas.ai/funds/oak-hc-ft) — Series B
- Raven Venture Partners (https://capitalatlas.ai/funds/raven-venture-partners) — Series B
- Clearco — Series B
- PayPal Ventures (https://capitalatlas.ai/funds/paypal-ventures) — Series B
- G9 Ventures (https://capitalatlas.ai/funds/g9-ventures) — Series B
- Valedor Partners (https://capitalatlas.ai/funds/valedor-partners) — Series B
- Visa Inc. — Series B
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series B
- Legacy Knight — Series B, Series C
- Aramco Ventures (https://capitalatlas.ai/funds/aramco-ventures) — Series C
- Kingfisher Investment Advisors (https://capitalatlas.ai/funds/kingfisher-investment-advisors) — Series C
- Snowflake Ventures (https://capitalatlas.ai/funds/snowflake-ventures) — Series C
- BRC Group Holdings (https://capitalatlas.ai/funds/brc-group-holdings) — Series C
- Neuberger Berman (https://capitalatlas.ai/funds/neuberger-berman) — Series C
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series C
- eGateway Capital (https://capitalatlas.ai/funds/egateway-capital) — Series C