# CareGuide

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/careguide

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.careguide.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Jun 4, 2018)
- Investors on record: 11

## About

CareGuide Inc. is a technology-driven platform that connects caregivers with individuals seeking various care services, such as child care and elder care, ensuring a safe and efficient hiring process for both parties.Founded in 2012 and headquartered in Toronto, Canada, CareGuide Inc. specializes in providing a platform for matching caregivers with clients. The company has successfully engaged in 9 deals and recently secured USD 2.00 mn in a Growth round led by CIBC Innovation Banking, bringing its total amount raised to USD 2.00 mn.CareGuide offers a comprehensive platform that connects caregivers with individuals seeking care services, addressing various needs such as child care, elder care, pet care, and home care. Their core product offerings include a suite of online services that facilitate the hiring and employment of caregivers, ensuring that both parties can engage in a safe and dignified manner. Users can access these services through an intuitive online interface, which allows them to post jobs, browse caregiver profiles, and communicate securely using technology designed to protect against scams. CareGuide serves a diverse client base, including families and individuals across North America, specifically targeting urban areas where the demand for quality care services is high, such as Toronto, Los Angeles, and New York City. The platform aims to provide a seamless experience, catering not only to the care recipients but also to the caregivers by offering payroll services, thereby streamlining the hiring process.CareGuide's revenue generation is structured around user transactions facilitated on its platform. The company operates on a model where caregivers are matched with clients through subscription or service-based fees, which may include a commission on successful placements. This setup allows families to connect directly with caregivers while CareGuide manages the payroll and administrative aspects, providing added value to both sides of the marketplace. By offering varied pricing plans based on the types of services rendered—such as child care, elder care, and pet care—the firm can cater to a wide range of customer needs while ensuring robust service quality. The pricing specifics reflect the distinctive nature of the services provided, which may include tailored packages for regular care arrangements and one-time services based on client preferences.CareGuide Inc. plans to leverage its recent funding of USD 2.00 mn to enhance its platform and introduce new features designed to improve user experience. The company is exploring expansion into additional North American cities, with a particular focus on markets such as Chicago and Miami by the end of 2024. This growth strategy aims to increase its user base and meet the rising demand for diverse care services in urban environments. Additionally, CareGuide seeks to enhance its service offerings in the coming year, though specific product launches and timelines have not yet been disclosed.

## Funding rounds

- Series A, Jun 4, 2018, $6M — Inovia Capital, Metric Capital Partners, Plaza Ventures, Structure Capital, FJ Labs, Conconi Growth Partners
- Seed, Mar 25, 2015 — Inovia Capital, Two Small Fish Ventures
- Seed, Sep 25, 2014, $1.5M — Garage Technology Ventures, Inovia Capital, AngelList, Structure Capital, 500 Startups, Hedgewood

## Investors

- Garage Technology Ventures (https://capitalatlas.ai/funds/garage-technology-ventures) — Seed
- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed, Series A
- AngelList — Seed
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed, Series A
- 500 Startups — Seed
- Hedgewood — Seed
- Two Small Fish Ventures (https://capitalatlas.ai/funds/two-small-fish-ventures) — Seed
- Metric Capital Partners (https://capitalatlas.ai/funds/metric-capital-partners) — Series A
- Plaza Ventures (https://capitalatlas.ai/funds/plaza-ventures) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Conconi Growth Partners (https://capitalatlas.ai/funds/conconi-growth-partners) — Series A