# Carefull Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/carefull

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.getcarefull.com/
- Total disclosed funding: $20M
- Latest round: Series A (Sep 6, 2023)
- Investors on record: 8

## About

Carefull Corporation, based in the US, operates as a financial safety service, providing comprehensive protection against financial threats such as fraud, scams, and money management errors for individuals and families.Carefull Corporation is a financial safety service company that was founded in 2019 in New York, US. The founders include Garrett Weinstein, Max Goldman, and Todd Rovak, with Max Goldman and Todd Rovak currently serving as the CEOs. In June 2026, Carefull Corporation raised an undisclosed amount of venture funding from Edward Jones Ventures. Carefull offers a financial safety service that encompasses AI-powered money protection, bill organization, identity and credit monitoring, home title monitoring, and secure document storage. The service is tailored to help users manage their finances effectively, preventing missed payments and detecting potential fraudulent activities. Carefull primarily serves seniors, wealth managers, banks, credit unions, and caregivers, ensuring financial security and improving communication between family members and financial advisors. The company operates across multiple geographical markets, notably in the United States, where it addresses the financial safety needs of older adults and their families. Carefull operates on a subscription model, offering both monthly and annual payment plans for its services. Users can subscribe for USD 29.99 per month or USD 299 per year, granting them access to unlimited money monitoring, bill management, identity theft insurance, and 24/7 credit monitoring. This direct-to-consumer approach allows Carefull to cater to individuals and families seeking enhanced financial oversight. Collaborations with financial institutions further extend its services to a wider client base, supporting the financial safety of vulnerable populations. The recurring subscription payments contribute to the company's financial health as users rely on its ongoing protection and monitoring services. The company aims to develop new products aimed at further bolstering financial safety for its users. Additionally, Carefull is exploring opportunities for expansion into new markets, although specific regions have yet to be disclosed. With a current valuation of USD 46.97 mn post-money, Carefull is strategically positioning itself for future growth through these initiatives.

## Funding rounds

- Series A, Sep 6, 2023, $16M — Bessemer Venture Partners, TTV Capital, Commerce Ventures, Montage Ventures, Fin Capital, Alloy Labs
- Seed, Feb 17, 2021, $3.2M — Bessemer Venture Partners, NextView Ventures, Actions Capital

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed, Series A
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- Actions Capital (https://capitalatlas.ai/funds/actions-capital) — Seed
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A
- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Series A
- Fin Capital (https://capitalatlas.ai/funds/fin-capital) — Series A
- Alloy Labs (https://capitalatlas.ai/funds/alloy-labs) — Series A