# Cardlytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cardlytics

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.cardlytics.com
- Total disclosed funding: $50M
- Latest round: Series G (May 18, 2017)
- Investors on record: 9

## About

Based in the US, Cardlytics, Inc. specializes in leveraging first-party purchase data to develop a comprehensive commerce media platform that enhances consumer engagement through targeted card-linked offers.Cardlytics, Inc. was founded in 2008 and is headquartered in Atlanta, US. The company operates a commerce media platform, allowing brands to utilize purchase data for targeted marketing strategies. Scott Grimes, the founder, has a notable background in the industry. Since its inception, Cardlytics has raised a total of USD 500.50 mn, with the most recent funding round being a Private Placement/Follow on in March 2021, raising USD 500.50 mn.Cardlytics offers a robust commerce media platform that utilizes first-party purchase data to create card-linked offers (CLOs). Their services include Bridg, an Identity Resolution platform for B2C brands, and Rippl, a retail media network connecting brands with consumers through partnerships with major grocery and convenience stores. The company serves a diverse array of sectors, including retail, grocery, telecom, streaming, and travel, primarily in the US and UK.In 2024, Cardlytics reported revenue of USD 278.30 mn, while experiencing an EBITDA loss of USD -165.99 mn.Cardlytics plans to launch new products aimed at enhancing consumer engagement and expanding its offerings in the commerce media space. The company intends to enter new markets, particularly in Europe and Asia, by 2025. The recent funding of USD 500.50 mn will support these expansion initiatives and product developments, enabling Cardlytics to strengthen its market presence and enhance service capabilities.

## Funding rounds

- Series G, May 18, 2017, $12M — Canaan Partners, Polaris Partners, Discovery Capital, Singtel Innov8, Aimia Inc.
- Series D, Sep 8, 2011, $33M — Canaan Partners, Polaris Partners, Kinetic Ventures, TTV Capital, ITC Holdings Corp., Groupe Aeroplan
- Series A, Jul 20, 2009, $5M — Canaan Partners, Polaris Partners, TTV Capital

## Investors

- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A, Series D, Series G
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series D, Series G
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A, Series D
- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Series D
- ITC Holdings Corp. — Series D
- Groupe Aeroplan — Series D
- Discovery Capital (https://capitalatlas.ai/funds/discovery-capital) — Series G
- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Series G
- Aimia Inc. — Series G