# Car Throttle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/car-throttle

- Industry: Internet
- Headquarters: London, UK
- Website: www.carthrottle.com
- Total disclosed funding: $2.1M
- Latest round: Seed (Jan 16, 2015)
- Investors on record: 2

## About

Car Throttle Limited is an online platform dedicated to automotive enthusiasts, providing a mix of content including news, reviews, and engaging videos on various vehicle topics.Founded in 2011, Car Throttle Limited operates as an independent entity within the Crash Media Group Ltd, targeting automotive enthusiasts with engaging digital content. The company is headquartered in London, UK. In August 2019, Car Throttle was acquired by Dennis Publishing (UK) Ltd, part of Exponent Private Equity. The company has secured a total of GBP 1.000 mn through funding rounds, with its latest round being a Seed round led by Redalpine, which helped achieve a current valuation of GBP 5.534 mn.Car Throttle, operated by Crash Media Group Ltd, primarily offers an extensive digital platform tailored for automotive enthusiasts. The company provides a mix of content including news, reviews, features, and videos focused on various automotive topics such as car history, concept cars, and motorsport. Their content is designed to engage a diverse audience that includes car enthusiasts, casual readers, and gamers, with a focus on modern vehicles, classic cars, and electric vehicles. The platform also features a user account system, allowing users to log in to access personalized content. Car Throttle serves a global audience, reaching markets in the United Kingdom, Europe, and North America, thereby catering to a wide-ranging demographic of car lovers, from casual fans to passionate collectors.Car Throttle generates revenue through various monetization strategies, primarily leveraging advertising partnerships and sponsored content. The company collaborates with automotive manufacturers and related brands, providing them with a platform to reach targeted audiences through engaging and informative content. The transaction structure typically involves partnerships where brands sponsor specific articles or video content, generating revenue based on viewer engagement metrics. Flagship content features reviews and insights into both new and classic vehicles, enhancing user engagement and attracting potential advertisers. Additionally, Car Throttle may implement affiliate marketing strategies, linking to automotive products and services, thereby facilitating direct transactions between their audience and automotive retailers.Moving forward, Car Throttle plans to enhance its digital platform with new features aimed at improving user engagement and content personalization. The company aims to explore expansion opportunities into additional markets across Europe and North America by 2022, following its recent acquisition. The GBP 1.000 mn raised in the latest Seed round will be utilized to fuel these initiatives, focusing on product development and market penetration strategies.

## Funding rounds

- Seed, Jan 16, 2015, $1.5M — Passion Capital, Redalpine
- Seed, Oct 17, 2013, $0.5M — Passion Capital
- Seed, Jul 13, 2012, $0.1M — Passion Capital

## Investors

- Passion Capital — Seed
- Redalpine (https://capitalatlas.ai/funds/redalpine) — Seed