# Captiv8

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/captiv8-2

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.captiv8.io/
- Total disclosed funding: $2M
- Latest round: Seed (Apr 20, 2016)
- Investors on record: 8

## About

Captiv8, Inc. is a US-based influencer marketing platform that facilitates creator partnerships, commerce, and campaign performance, providing tools for brands to optimize and measure their marketing efforts across digital channels.Founded in 2015 in San Mateo, US, Captiv8, Inc. specializes in influencer marketing solutions. The company's founders include Jaemalyn Miller, Krishna Subramanian, Sunil Verma, and Taz Patel. Captiv8 has secured a total funding amount of USD 150.00 mn through a TRADE SALE on May 21, 2025, where Publicis Groupe S.A. acquired the company, having previously received investments from various venture firms. The company has successfully completed 2 deals in its history.Captiv8 offers a comprehensive end-to-end influencer marketing platform designed to unify creator partnerships, commerce, and campaign performance. The core product is the Influencer Marketing Suite, which provides brands with tools to manage creator collaborations, optimize performance, and measure results across various digital channels. This platform integrates social insights, discovery workflows, measurement, and amplification capabilities, allowing brands to leverage the full potential of the creator economy. Captiv8 serves a diverse client base that includes well-known brands such as Zara, Unilever, Netflix, and Toyota, enabling them to execute campaigns with verified creators across multiple platforms. The company operates in various geographical markets, including North America, Europe, and Asia, reaching a global audience of over 17 million verified creators.Captiv8 generates revenue through partnerships and subscription-based models, enabling brands to access its suite of influencer marketing tools and services. The platform facilitates transactions primarily through B2B engagements, connecting brands directly with creators for collaborative campaigns. Revenue is derived from the execution of marketing campaigns, which can be tailored to clients' needs, including targeted social media promotions and branded content strategies. While exact pricing details for individual services are not disclosed, Captiv8's flagship offerings are designed to deliver measurable ROI, as evidenced by reported client successes such as a 374% return on investment. The company's revenue model hinges on its ability to continually attract and retain major brands seeking to optimize their creator marketing efforts.Following the most recent acquisition by Publicis Groupe S.A. on May 21, 2025, for USD 150.00 mn, Captiv8 plans to enhance its platform and expand its service offerings. The funding from the acquisition will be utilized to support the development of new products and services designed to strengthen its influencer marketing capabilities. Additionally, Captiv8 aims to expand into new geographic markets, focusing on increasing its presence in Europe and Asia by 2026.

## Funding rounds

- Seed, Apr 20, 2016, $2M — Social Capital, Social Starts, Oakhouse Partners, LAUNCH, United Talent Agency, LLC, Lone Wolf Technologies Inc., Liquid 2 Ventures, Joyance Partners

## Investors

- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Oakhouse Partners (https://capitalatlas.ai/funds/oakhouse-partners) — Seed
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed
- United Talent Agency, LLC — Seed
- Lone Wolf Technologies Inc. — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Joyance Partners (https://capitalatlas.ai/funds/joyance-partners) — Seed