# Capriza

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/capriza

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.capriza.com
- Total disclosed funding: $73M
- Latest round: Series C (Jul 19, 2016)
- Investors on record: 8

## About

Capriza Inc. is a digital solutions provider focused on enhancing user experiences through applications designed for lifestyle management, relationship advice, and behavior tracking.Founded in 2011 in Palo Alto, California, Capriza Inc. specializes in developing digital applications that assist users in managing personal relationships and behavior tracking. The company has successfully completed 7 deals to date, with its latest funding round being a Series C, raising USD 23.00 mn led by Andreessen Horowitz. The total amount raised by the company stands at USD 23.00 mn, with a current valuation of USD 223.166 mn.Capriza.com specializes in providing various digital solutions aimed at enhancing user experiences in lifestyle management, relationship advice, and tracking applications. Their primary offerings include applications focused on user behavior tracking, relationship management insights, and tools for detecting infidelity, catering to individuals seeking guidance on personal relationships and those interested in tracking software for security and monitoring communications on platforms like WhatsApp, Snapchat, and Instagram. The company primarily targets markets in North America and Europe, where there is a significant demand for such applications.The revenue structure of Capriza.com is derived from direct-to-consumer transactions, where users purchase subscriptions for access to their suite of applications and services. This model typically involves tiered pricing plans that provide varying levels of access and features based on user needs. While specific pricing details are not disclosed, the company likely implements monthly or annual subscription fees, reflecting the ongoing nature of the services provided. Additionally, Capriza may engage in partnerships or promotional campaigns with other platforms in the lifestyle and tracking app markets to enhance revenue opportunities.Capriza Inc. plans to leverage its recent Series C funding to expand its product offerings and enhance its technological capabilities. The company is focused on launching new applications designed to improve user engagement and behavior tracking, with anticipated releases within the next year. There are also plans for geographic expansion into additional markets beyond North America and Europe, although specific regions have not been disclosed. Harmony Capital has already exited their stake in the company, suggesting a strategic realignment as Capriza moves forward.

## Funding rounds

- Series C, Jul 19, 2016, $23M — CRV, Vintage Investment Partners, Tenaya Capital, Andreessen Horowitz, Harmony Partners, Entree Capital
- Series C, Apr 30, 2014, $27M — CRV, Allen & Company, Tenaya Capital, Andreessen Horowitz, Harmony Capital
- Series B, Jun 8, 2012, $13M — CRV, Andreessen Horowitz
- Series A, Aug 5, 2011, $1.9M — Andreessen Horowitz
- Series A, Jul 11, 2011, $8M — Andreessen Horowitz

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B, Series C
- CRV (https://capitalatlas.ai/funds/crv) — Series B, Series C
- Allen & Company — Series C
- Tenaya Capital (https://capitalatlas.ai/funds/tenaya-capital) — Series C
- Harmony Capital — Series C
- Vintage Investment Partners (https://capitalatlas.ai/funds/vintage-investment-partners) — Series C
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series C
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series C