# Canela Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/canela-media

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.canelamedia.com
- Total disclosed funding: $35M
- Latest round: Series A (Feb 24, 2022)
- Investors on record: 11

## About

Canela Media, Inc. connects Latino communities in the U.S. through innovative media solutions, offering a free streaming platform and original content tailored to culturally relevant narratives.Founded in 2019 by Isabel Zavala, Canela Media, Inc. is headquartered in New York, US. The company specializes in streaming solutions catering to the Latino audience, particularly through its flagship service, Canela.TV. Canela Media raised a total of USD 32.00 mn in a SERIES A round on February 24, 2022, with investors including Acrew Capital and Samsung NEXT Ventures.Canela Media specializes in delivering innovative solutions that bridge technology, data, and content to connect authentically with Latino communities in the United States. Their primary offerings include Canela.TV, a free streaming Spanish-language service, featuring over 35,000 hours of on-demand content, including series, dramas, and movies, as well as original daily shows and Canela Originals. These products aim to address the growing demand for culturally relevant programming among U.S. Hispanics, providing a platform that showcases diverse narratives and fosters cultural preservation. The company's audience solutions leverage proprietary, OTT-first deterministic data to create unique access to incremental Latino audiences, targeting both advertisers and brands seeking to engage this demographic. Canela Media’s services are marketed primarily in the United States, focusing on urban areas with significant Hispanic populations, thereby ensuring that their content resonates deeply with the intended audience.Canela Media generates revenue through multiple channels, primarily through partnerships and advertising within its free streaming platform, Canela.TV. The transaction structure involves collaboration with brands looking to reach Latino viewers via targeted advertising campaigns, leveraging the company's proprietary audience data. Clients engage in B2B transactions, where brands pay for advertising space on the platform, while also potentially participating in co-branded content initiatives developed by Canela Studios, which produces tailored creative solutions. The revenue model is designed to align with the advertising ecosystem, capitalizing on the increasing investment by brands in culturally relevant media. Although specific pricing structures for advertising placements and partnerships are not disclosed, the focus remains on delivering measurable results through strategic engagement with the Latino audience.In February 2022, Canela Media, Inc. raised USD 10 million in venture debt funding led by BMO Harris Bank. The company will use the funding to boost its product development, produce new original programming for Canela.TV and Canela Music, and further expand operations in Latin America. Plans are underway to introduce exciting new products and services to better serve their audience.

## Funding rounds

- Series A, Feb 24, 2022, $32M — Link Ventures, Alumni Ventures Group, Reinventure Capital, BBG Ventures, Touchdown Ventures, Portfolia, Samsung NEXT Ventures, Mighty Capital, Acrew Capital, Powerhouse Capital, Angeles Investors
- Seed, Oct 19, 2020, $3M — Alumni Ventures Group, Reinventure Capital, BBG Ventures, Portfolia, Mighty Capital, Angeles Investors

## Investors

- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed, Series A
- Reinventure Capital (https://capitalatlas.ai/funds/reinventure-capital) — Seed, Series A
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed, Series A
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Seed, Series A
- Mighty Capital (https://capitalatlas.ai/funds/mighty-capital) — Seed, Series A
- Angeles Investors (https://capitalatlas.ai/funds/angeles-investors) — Seed, Series A
- Link Ventures (https://capitalatlas.ai/funds/link-ventures) — Series A
- Touchdown Ventures (https://capitalatlas.ai/funds/touchdown-ventures) — Series A
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Series A
- Acrew Capital (https://capitalatlas.ai/funds/acrew-capital) — Series A
- Powerhouse Capital (https://capitalatlas.ai/funds/powerhouse-capital) — Series A