# Canasta Rosa, S.A.P.I. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/canasta-rosa-s-a-p-i-de-c-v

- Industry: Internet
- Headquarters: Mexico City, Mexico
- Website: www.canastarosa.com
- Total disclosed funding: $3M
- Latest round: Series A (Oct 17, 2019)
- Investors on record: 2

## About

Canasta Rosa is a marketplace dedicated to promoting and selling unique, handcrafted products made by local artisans in Mexico, connecting them with consumers seeking distinctive items.Canasta Rosa operates as a marketplace that facilitates the sale of handcrafted products by local artisans and entrepreneurs. Founded in 2018 and headquartered in Mexico City, Mexico, the company raised USD 3.000 mn in Series A funding on October 17, 2019, led by Elevar Equity with participation from WPSS Consumer Investments. The founder, Deborah Dana, has experience in entrepreneurship but specific details on previous ventures are not disclosed.Canasta Rosa is a marketplace that specializes in the sale and promotion of unique, handcrafted products created by local artisans and entrepreneurs. The platform serves as a conduit for these creators to reach a broader audience, facilitating the discovery of one-of-a-kind items that range from artisanal crafts to specialty food products. Customers can enjoy unique offerings such as the Freskas® line, designed to provide delightful culinary experiences while also engaging in promotional activities that encourage customer interaction, such as earning coupons based on product variations. The company targets a diverse clientele, including individual consumers looking for distinctive gifts and locally-made products, as well as the artisan community seeking to expand their market reach. Canasta Rosa operates throughout Mexico, making its products accessible to customers nationwide.The revenue model for Canasta Rosa primarily revolves around direct sales transactions between artisans and consumers on the platform. The company generates income through a commission structure based on sales made by individual vendors, ensuring that artisans benefit from increased visibility while the platform profits from each transaction. Additionally, the firm facilitates efficient payment processing through various methods, enabling quick and secure transactions for customers. With promotional campaigns and incentives, such as giveaways and discounts on orders over a specified amount, Canasta Rosa enhances customer engagement, potentially leading to repeat purchases and fostering brand loyalty. The platform's unique position in the market allows it to capture revenue not only from direct consumer sales but also by promoting artisan products that resonate with a growing demographic interested in local and handcrafted goods.Canasta Rosa plans to leverage recent funding from the Series A round, raising USD 3.000 mn, to enhance its platform and expand its product offerings. Future initiatives include the design and launch of new product lines, although specific release dates have not been detailed. The company also intends to explore expansion into additional markets beyond Mexico, with targeted growth strategies to reach consumers in regions not currently served. This approach aims to increase market presence and accessibility for both artisans and customers.

## Funding rounds

- Series A, Oct 17, 2019, $3M — Elevar Equity, WPSS Consumer Investments

## Investors

- Elevar Equity (https://capitalatlas.ai/funds/elevar-equity) — Series A
- WPSS Consumer Investments — Series A