# CameraMatics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cameramatics

- Industry: Software
- Headquarters: London, UK
- Website: www.cameramatics.com
- Total disclosed funding: $6.1M
- Latest round: Series A (Jan 11, 2021)
- Investors on record: 3

## About

MySafeDrive Ltd delivers innovative fleet management and safety solutions that enhance vehicle operation efficiencies and safety through advanced technology integration.Founded in 2016, MySafeDrive Ltd is based in London, UK, specializing in fleet management solutions. The company has raised EUR 3.9 mn in its most recent funding round, a Growth round held on December 30, 2021, with investments from Enterprise Ireland, Puma Investments, and Sure Valley Ventures. The company has been involved in three deals, indicating a consistent interest from investors. The founders, Mervyn OCallaghan and Simon Murray, have experience in developing technology-driven solutions, with OCallaghan serving as CEO.CameraMatics specializes in fleet management and safety solutions, offering a comprehensive suite of products designed to enhance the safety, efficiency, and sustainability of vehicle operations. Their core offerings include the Genie Pro dashcam, which supports multiple camera configurations and provides advanced driver monitoring capabilities, such as detecting fatigue, distraction, smoking, and phone use. Additionally, the CameraMatics 360 system provides extensive visibility around complex vehicles, while their AI-powered technology identifies vulnerable pedestrians, cyclists, and other potential hazards. The Safety Centre platform supports custom workflows and automation for compliance and inspections, and CameraMatics ZERO caters to teams requiring emissions management without hardware, making it applicable for clients using private vehicles or public transport. These products serve a diverse range of industries including transport and logistics, construction, energy and utilities, and emergency services, with a client base that spans across North America, Europe, and Australia.CameraMatics generates revenue primarily through subscription-based models for their fleet management solutions and safety products, with structured pricing plans tailored to the needs of various client segments. Their flagship product, Genie Pro, along with the CameraMatics 360 and AI-driven features, is offered under monthly or annual subscription plans that cater to both small businesses and large enterprises. Partnerships with organizations, such as their strategic alliance with Geotab for deeper vehicle telematics, further enhance their revenue potential through collaborative sales efforts. The company focuses on direct sales to businesses, ensuring that their clients benefit from a dedicated support system while streamlining compliance and operational workflows. This structured approach to transactions allows clients to scale their usage based on evolving fleet requirements while maintaining consistent service delivery. In June 2026, CameraMatics raised EUR 49 million in venture funding co-led by Blume Equity, Ireland Strategic Investment Fund, and Goodbody Capital Partners, with participation from Sure Valley Ventures, Enterprise Ireland, and Puma Investment. The company plans to use the June 2026 funding to expand into North America and Europe, grow its sales and customer teams, and develop its AI-based fleet technology.

## Funding rounds

- Series A, Jan 11, 2021, $4.9M — Enterprise Ireland, Puma Investments, Sure Valley Ventures
- Seed, Nov 1, 2017, $1.2M — Sure Valley Ventures

## Investors

- Sure Valley Ventures (https://capitalatlas.ai/funds/sure-valley-ventures) — Seed, Series A
- Enterprise Ireland (https://capitalatlas.ai/funds/enterprise-ireland) — Series A
- Puma Investments (https://capitalatlas.ai/funds/puma-investments) — Series A