# Camera IQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/camera-iq

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.cameraiq.co
- Total disclosed funding: $9.3M
- Latest round: Series A (Sep 24, 2020)
- Investors on record: 16

## About

Camera IQ Inc. is a technology company that specializes in creating and deploying augmented reality (AR) experiences for brands across social media platforms, enhancing user engagement through interactive storytelling.Founded in 2016, Camera IQ Inc. operates from its headquarters in Santa Monica, US. The company focuses on developing a platform for branded AR content. Sonia Tsao, the founder, has a history in tech innovation. In September 2020, Camera IQ raised USD 5 million in Series A funding led by Shasta Ventures, with participation from several other investors. The total amount raised by the company to date is USD 5 million, with a current valuation of USD 20.339 mn.CameraIQ specializes in providing a comprehensive platform for the creation and deployment of augmented reality (AR) experiences across multiple social media platforms, including Facebook, Instagram, Snapchat, and Twitch. Their core offerings include an intuitive tool for building branded AR content, complemented by flexible templates that empower users to take ownership of their creative output. The company's services are designed to simplify AR development, making it accessible for brands looking to engage their audiences through interactive storytelling. Notable clients include Turner and Bitstarz, for whom CameraIQ has delivered turnkey solutions to enhance live streaming and gaming experiences. Their products are deployed primarily in North America and Europe, catering to a diverse clientele that includes entertainment companies, subscription box brands like FabFitFun, and media outlets such as Telemundo.CameraIQ's revenue model is structured around B2B partnerships, where clients engage the company to utilize its AR creation platform for branding and marketing initiatives. The company operates on a subscription basis, allowing clients to access its suite of tools and templates tailored to their needs. Transactions may involve tiered pricing plans based on features and usage levels, though specific details on costs are not disclosed. By partnering with brands to create unique AR experiences, CameraIQ enhances client engagement and solidifies its position in the growing AR market, capitalizing on the increasing demand for interactive digital marketing solutions.Camera IQ plans to enhance its product offerings by designing new AR tools aimed at simplifying user experiences, with potential launch dates in the upcoming quarters. The company is also exploring expansion into markets in Asia and South America by the end of 2023. The recent funding of USD 5 million raised in September 2020 will support these initiatives, allowing the company to invest in product development and market entry efforts.

## Funding rounds

- Series A, Sep 24, 2020, $5M — Shasta Ventures, Waverly Capital, Betaworks Ventures Management, Sway Capital, Grand Ventures, GingerBread Capital, Space Capital
- Seed, Mar 6, 2018, $2M — Shasta Ventures, Greycroft, Silicon Valley Bank, Betaworks Studio, LLC, Homebrew, Presence Capital, Act One Ventures, WndrCo, Noname Ventures, Brilliant Ventures
- Seed, Jul 21, 2017, $2.3M — Shasta Ventures, Greycroft, Presence Capital, Act One Ventures, Brilliant Ventures

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed, Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Presence Capital (https://capitalatlas.ai/funds/presence-capital) — Seed
- Act One Ventures (https://capitalatlas.ai/funds/act-one-ventures) — Seed
- Brilliant Ventures (https://capitalatlas.ai/funds/brilliant-ventures) — Seed
- Silicon Valley Bank — Seed
- Betaworks Studio, LLC — Seed
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Seed
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Seed
- Noname Ventures (https://capitalatlas.ai/funds/noname-ventures) — Seed
- Waverly Capital (https://capitalatlas.ai/funds/waverly-capital) — Series A
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Series A
- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Series A
- Grand Ventures — Series A
- GingerBread Capital (https://capitalatlas.ai/funds/gingerbread-capital) — Series A
- Space Capital (https://capitalatlas.ai/funds/space-capital) — Series A